Economics and Business Administration — Marketing

The MSc programme in Marketing prepares students for a range of international management careers across public and private sectors.

Graduates have expertise in value creation, innovation, communication and channel management, pricing, marketing research, customer relationships, and marketing strategy complemented by state-of-the art knowledge about developments associated with digital transformation.

A KEY COMPONENT OF BUSINESS

Marketing is indispensable to top management when it comes to picking served markets, competitors, and business portfolios. Customers are central to marketing too, which means making promises that match

the target group’s needs and then meeting or exceeding expectations. Marketing can be applied to both commercial and non-commercial purposes – e.g. selling products or services, but also promoting favourable behaviour. This work is often international in scope, a characteristic mirrored in the course content offered on the programme at Aarhus University, which has an international staff and a diverse student body.

For more information please visit: masters.au.dk/marketing

The entry requirements differ for each programme. Please, check programme specific information for more details. 

Aarhus University offers a limited number of scholarships to very talented students outside of Europe. To learn more about the options, please visit: kandidat.au.dk/en/admission/scholarships-and-grants/