Marketing

Our Bachelor of Business programme is a rigorous and broad-based three-year direct honours programme that will help you gain a global perspective and critical and analytical skills. Regarded widely as one of the best in Asia, our business degree programme is widely known for its professional orientation and innovative curriculum. Guided by a pragmatic, real-world focus, the programme offers six cutting-edge and industry-relevant specialisations that are continuously updated through interactions and consultation with leading professional bodies such as the Certified Financial Analyst (CFA) Institute, the UK Institute of Actuaries, the Singapore Tourism Board, and the Singapore Computer Society. Team-based projects, presentations, simulations, and integrative case studies ensure that you will be ready to meet the demands of today’s complex and dynamic business world.

The Marketing specialisation prepares you for an exciting career in a variety of marketing functions that may include brand and product management, key account management, trade marketing, advertising, and marketing research. It gives you a strong grounding in market analysis, planning and decision-making techniques, as well as consumer and business behaviour theories relevant to modern marketing practice. The curriculum places a strong emphasis on experiential pedagogical methods, and you can expect to learn through business cases, computerised simulations, field trips, consumer experiments, online tools and various team projects.

Common Core Courses

• AD1101 Financial Accounting 
• AD2101 Management Accounting 
• AB1201 Financial Management
• AB1202 Statistics & Analysis
• AB1601 Organisational Behaviour & Design 
• AB1301 Business Law
• AB1501 Marketing
• AB1401 Information Technology
• AB1402 Foundational Excel
• AB3601 Strategic Management
• HW001 English Proficiency* (Required for those who have not passed or are not exempted from the Qualifying English Test for admission.)

Business Enhancement Courses

• BE1401 Business Operations & Processes
• BE2601 Principles of Management

Choose 1 from the following:

• AB9601 Negotiate to Get What You Want: Strategy and Practice
• AC2302 Company Law & Corporate Governance (N/A for ACBS)
• BE2501 International Business Environment
• BE3201 Entrepreneurial Finance
• BH3604 Managing Organisational Change
• BL9301 Law of Commercial Transactions
• BL9304 Negotiation & Dispute Resolution

Specialisation Core Courses

• BM2501 Market Behaviour
• BM2502 Market Intelligence
• BM2503 Market Relationships
• BM3502 Global Business Strategy

Specialisation Prescribed Electives

Choose 2 Specialisation Prescribed Electives:

• BM2504 Integrated Marketing Communications
• BM2505 Marketing Channels
• BM2506 Digital Marketing: Connecting with Customers in Today's World
• BM3501 Marketing Strategy
• BM3503 Retail Management
• BM3505 Services Marketing
• BM3506 Strategic Brand Management
• BT2501 Tourism & Hospitality Management

To focus on International Business, Marketing, or Tourism & Hospitality, you may consider following these recommended tracks.

For Students Admitted in AY14 & after

GER Core Courses

AB0901 Principles of Economics (This course will also cover topics on Singapore Studies.)

AB0601 Communication Management Fundamentals

AB0602 Communication Management Strategies

And three of the following 1 AU course:

• HY0001 Ethics & Academic Integrity
• GC0001 Introduction to Sustainability: Multidisciplinary
• ET0001 Enterprise & Innovation

For Students Admitted in AY11 to AY13

GER Core Courses

• AB0901 Principles of Economics (This course will also cover topics on Singapore Studies.)
• AB0601 Communication Management Fundamentals
• AB0602 Communication Management Strategies

And choose one of the following courses on Environmental Sustainability:

• AB0001 Sustainability: Issues, Reporting & Finance
• AB0301 Legal & Ethical Issues in Sustainability
• AB0402 Sustainability, Innovation & Operations
• AB0501 Green Marketing
• AB0502 Managing Sustainability
• AB0603 Business Gone Green: Managerial Issues

For Students admitted in AY14 and after

GER Prescribed Electives
You are required to take 3 Prescribed Electives, one each from the following areas:

• Liberal Arts
• Science, Technology & Society
• Business & Management:
  • AB0001 Sustainability: Issues, Reporting & Finance
  • AB0301 Legal & Ethical Issues in Sustainability
  • AB0402 Sustainability, Innovation & Operations
  • AB0501 Green Marketing
  • AB0502 Managing Sustainability
  • AB0603 Business Gone Green: Managerial Issues

These electives, which are broadly relevant to all professions, are designed to help you understand and appreciate broader issues and trends beyond your major discipline.

For Students admitted in AY11 to AY13

GER Prescribed Electives

You are required to take 3 Prescribed Electives, one each from the following areas:

• Arts, Humanities & Social Sciences
• Science, Technology & Society
• Liberal Studies

These electives, which are broadly relevant to all professions, are designed to help you understand and appreciate broader issues and trends beyond your major discipline.

Requirements

• If English is not the medium of studies or learning in the high school or taken as a 2nd language, a good score in TOEFL or IELTS or SAT is required.
• Good passes in High School National/Graduation exam.
• The application fee payable is USD30 /SGD30 (by bank draft), or SGD20 (discounted price for internet payment only) for international applicants. 
• Forward to two referees, the instructions to complete the online appraisal report, within 10 days of your admissions application.
• Complete the detailed Criminal Records Declaration.

Scholarships

• Nanyang Scholarship
• College Scholarship
• University Scholars Programme (USP) Scholarship