Master in Innovation and Tourism Marketing

Study mode:On campus Study type:Full-time Languages: English
Local:$ 6.43 k / Year(s) Foreign:$ 6.43 k / Year(s)  
1001+ place StudyQA ranking:6794 Duration:1 year

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The Master’s in Innovation and Tourism Marketing offered at the UCAM - "Catholic University of Murcia" is appropriate for students who want to acquire or expand their knowledge with regards to the set-up and operations management aimed at innovation and marketing processes in the tourism sector.

Therefore, prospective students should show a general interest in tourism as a whole as well as in the innovative aspects of marketing, creativity and design of tourism products, communication, distribution and new technologies applied in this sector.

Spain is a world power in the tourism industry with extensive experience in research and development, that has allowed us to build up a wealth of knowledge, which we feel urged to share and educate on. In the last ten years, the introduction of new management systems and products has revolutionized the tourism branch. Today’s technological environment represents a challenge to the individual operator to compete on equal terms with all the different types of organizations in the sector.

This new way of doing business has revolutionized the tourism sector, converting it at the same time both to the second largest percentage of internet searches and No. 1 in terms of internet monetary transactions. Quality, the ability to adapt quickly to change, personalized marketing, innovative products and the creation of new tourism experiences - these are the foundations on which the future of tourism rests.

The constant emergence of new competitors and new technologies, along with the specialization and professionalization of the sector means that companies and employees in the industry have to keep up with the speed of these changes. This ambition requires a deep understanding of individual markets and customers, calls on its stakeholders to be creative, to keep abreast of changes in popular culture, to grasp the latest technological developments and to be able to put them to profitable use. These are the skills and knowledge this Master will help students acquire.

The Master's in Innovation and Tourism Marketing offered by UCAM, an Affiliated Member of the World Tourism Organization (UNWTO), is an essential step in the honing of professional skills and a giant leap in the modernization of tourism management, thereby improving the competitiveness of tourism companies and popular tourist destinations.

Module I: Tourism Environment and Innovation Fundamentals

  • The new global tourism environment
  • Innovation: a reality in the tourism sector

Module II: Innovation Management

  • Innovation applied to tourism business models
  • Innovation and creativity applied to the generation of value
  • Innovation in tourism processes
  • Innovation applied to the management of tourism businesses

Module III: Technologies applied to the Tourism Sector

  • Technologies applied in tourism
  • Public support for the development of technology in tourism

Module IV:Marketing Management and Branding

  • Knowledge and management of customers and markets
  • Innovation and tourism marketing management

Module V: Practical Development

  • Internship
  • Theoretical and practical seminar

Module VI: Master's Final Project

  • Final project

If you have completed a Higher Education Degree, it is time to perfect your formation with a Master’s Degree at UCAM. Here you will find information about the Admission Process and the simple steps you must take to make your enrollment as easy as possible. Depending on your country of origin, the bureaucracy can be long and problematic, but we are always available to help you by phone (+34 968 278 786) or email admissions@ucam.edu.

1) Documents to be scanned and sent in pdf format to admissions@ucam.edu:

  • Passport
  • Degree certificate
  • Transcript of Results
  • Curriculum Vitae

2) Candidate contacted for Skype interview (ucam.international)

3) UCAM issues Conditional Offer Letter

4) Online pre-registration

5) Legalization/translation of documents - when required

6) UCAM issues acceptance letter

7) Formal acceptance

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