Premium Listing push up you to the top
Listing as a marketing strategy is aimed at attracting new students who are in search of higher educational programs. It is one of the important steps in the further lead generation process. Using listing strategy, the university has the opportunity to create its own profile with basic information about the university and possibility to add multiple educational programs. Potential students can always leave their application in the profile and sign up for a consultation in order to ask questions.
Universities also have the opportunity to connect the social networks, such as Facebook, Instagram, where is presented the social life of the campus and published the information about different events. This allows students to see more about the real life in the university, find the stories students share, learn more about the news and updates.
Premium Listing on educational platforms with the appropriate functionality and interface has distinguishing advantages. It puts your university at the top position of search systems. Creating your profile on educational platforms allows your university to be discovered easily by students from different countries that are looking for opportunities to study. University will be on the top of the browsed list in selected or assigned categories that increases the chances of submitting the applications. Premium listing also includes university profile, information on financial aid and the cost of tuition, pictures and links.
Premium listing includes the possibility to provide analytics and reports to monitor the entire campaign cycle. You will have access to information about who viewed your profile, number of views, clicks, geography in order to evaluate the success of the strategy. But it is worth remembering that all leads that come from listing are not targeted to a narrow audience of students. It turns out that you are reaching more people. Unlike lead generation, where you can target by geography, age of students, interests level of language and education, listing does not provide such an opportunity.