The head of Product at StudyQA as a guest speaker at the Project 5-100 conference
On November, 9 the head of product at StudyQA delivered a lecture on marketing opportunities for universities at the 18th Project 5-100 conference. During the lecture Popov raised such issues as: new trends and ways to attract students to the university, the means to improve university brand awareness. Moreover, he reported on the ways to create an effective landing page and on the special features of university promotion in social networks.
Popov's speech got a positive feedback from the representatives of marketing departments and admissions officers of leading Russian universities.
5-100 project is the main Russian forum on a variety of topics of strategic development and possibilities of Russian higher education institutions to become world-class universities. More than 900 representatives of top-management of Russian universities and many Russian and foreign companies regularly take part in the event.