Advertising

Description

The Advertising Department at Kadir Has University aims to enable the students to learn consumer and market research, brand management, and to combine the methods and principles of communication with the tools of creativity in order to graduate as able advertisers.

At a time when brands and consumer culture are becoming increasingly important, successful advertising requires an understanding of the culture of consumption and the subsequent communication of the brand value to consumers. Hence, our consumer research, marketing, new communication methods, new media, brand management, production and creative writing classes include both up-to-date theory and practice.

Our students are exposed to departmental classes starting from Year 1, are introduced to theoretical and technical skills and knowledge in Year 2, are expected to build on the previous years knowledge and skills in Year 3 projects, and have a graduation project in Year 4 which provides another chance at practicing the acquired skills and knowledge. The elective classes offer varied opportunities for students with creative, strategic and managerial, and researching skills. Our programme in advertising prepares students for the future by offering knowledge and skills that combine art and technology with communications and consumer relationships.

Advertising Studio: Preparing for the Job Market

Our programme allows the third and fourth year students to gain yet more hands on experience though participating in competitions and taking part in the Universitys social responsibility projects. In addition, the scope of the graduation project allows our students to build their portfolios using the theoretical knowledge they gained during their studies.

In our Advertising Atelier led and managed by experienced advertisers, students from all year levels get a chance to work on their individual portfolios. The aim of maintaining an Advertising Atelier is to enable our students to partake in competitions and to graduate with a sound portfolio, which will give them a competitive advantage in their job search.

Working FieldsThe working fields of this department is various. The students graduate from this department can work in several areas of the communication sector, as well in advertising and public relations agencies.

Detailed Course Facts

• English

Course Content

Year 1 - Fall

• Communication and Media
• Keywords in Social Sciences
• Computing Skills
• Corporate Social Responsibility
• Introduction to Advertising
• English for Academic Purposes I
• Türk Dili I

Year 1 - Spring

• Communication and Art
• World History and Civilizations
• Communicationscapes
• Introduction to Advertising Production
• English for Academic Purposes II
• Türk Dili II

Year 2 - Fall

• Communication Research Methods
• Marketing Research for Advertising
• Art Directing
• Atatürk lkeleri ve nklap Tarihi I
• English for Academic Purposes III
• Corporate Social Responsibility I
• Faculty Elective

Year 2 - Spring

• Communication Theories
• Consumer Behavior
• Consumption, Markets and Culture
• Atatürk lkeleri ve nklap Tarihi II
• English for Academic Purposes IV
• Corporate Social Responsibility
• Elective

Year 3 - Fall

• Copy Writing
• Advertising Analysis
• Elective
• Elective
• Elective

Year 3 - Spring

• Creativity in Advertising
• Advertising Production
• Elective
• Elective
• Elective

Year 4 - Fall

• Project and Research in Advertising
• Advertising Management
• Elective
• Elective
• Elective

Year 4 - Spring

• Senior Project
• Elective
• Elective
• Elective
• Elective

ADV Departmental Electives

Year 2 - Spring

• Creative Writing

Year 3 - Fall

• Sponsorship and Promotion

CF 305 Media Planning

Year 3 - Spring

• Campaign Design and Analysis
• Intercultural Communication

Year 4 - Fall

• Corporate Identity and Brand Management
• Consumer Relationship Management

Year 4 - Spring

• Interactive Advertising
• Advertising Studio

Related Scholarships*

• Academic Excellence Scholarship

  "The Academic Excellence Scholarship can provide up to a 50 % reduction in tuition per semester. These scholarships will be renewed if the student maintains superior academic performance during each semester of their 3-year Bachelor programme. The scholarship will be directly applied to the student’s tuition fees."

• Alumni Study Travel Fund

  Scholarships for students who are already attending the University of Reading.

• Amsterdam Merit Scholarships

  The University of Amsterdam aims to attract the world’s brightest students to its international classrooms. Outstanding students from outside the European Economic Area can apply for an Amsterdam Merit Scholarship.

* The scholarships shown on this page are suggestions first and foremost. They could be offered by other organisations than Kadir Has University.