Leisure and Tourism Management

Description

Tourism is the fastest-growing industry in the business world. Our course provides a solid foundation in the theory and practice of tourism management and prepares you for a successful career within the tourism and leisure industry. In addition to industry-specific modules, our course options will enable you to develop a range of business skills applicable to the wider commercial market.

Duration: Six semesters/three years (Summer Fast Track option available)

Credits: 192 ECTS/140 CH

Start Dates: October, February, June, August

Locations: Barcelona, Munich, Geneva, Montreux

Teaching Language: English

Campus Exchange Programs: You can transfer to any of the four main campuses after any completed semester. We also have exchange programs with a long list of other universities around the world. Please see the list of our partners.

Double Degrees: When studying an undergraduate degree at European University you can also obtain:

• A second bachelor’s degree from Nichols College in the U.S.A. through our Dual BBA program with Nichols College;
• A second bachelor’s degree from Shinawatra International University in Thailand through our Dual BBA program with SIU.

Internships: EU has departments on each campus to help students procure internships.

This program will equip you with the skills to work for resorts, country clubs, international hotel chains, airlines, tour operators and restaurants, and across fields such as destination management, marketing, logistics, business conferences and product development.

The travel and tourism sector is the largest sector in the world’s economy and is short of good quality managers. Recent graduates from this course have gone onto roles such as:

• Business Travel Consultant
• Hotel Manager
• Meetings Venue Manager
• Events Coordinator

Many also start their own businesses in the sector including web-based tour operations, restaurants and events management companies.

Detailed Course Facts

Application deadline Admissions on a rolling basis. Tuition fee

• EUR 4750 Semester (EEA)
• EUR 4750 Semester (Non-EEA)

For semesters one and two: 4,750 For semesters three to six; 5,750

Start date February,June,August,October 2015 Fall Semester: October 6, 2014 Spring Semester: February 2, 2015 Summer Semester 1: June 1, 2015 Summer Semester 2: August 3, 2015 Credits (ECTS) 192 ECTS

Credits: 192 ECTS/140 CH

Duration full-time 36 months Languages Take an IELTS test

• English

Delivery mode On Campus Educational variant Part-time, Full-time Intensity Flexible More information Go To The Course Website

Course Content

This six-semester BA program prepares students to work in diverse sectors of the travel and tourism industry such as hotel management, event management, tour operations, resort management and convention management. It includes courses in recreational facilities management, tourist destination management, geography of tourism, tourism and the environment, tourism and public policy, wildlife tourism, urban tourism and the legal aspects of recreation and tourism.

LEARNING OBJECTIVES

• Show an appreciation of contemporary global issues and how they relate to the tourism and leisure industry.
• Plan and execute research projects and effectively communicate results at whatever level is appropriate to the audience.

YEAR ONE

FIRST SEMESTER (22 CH | 30 ECTS)

• BCO111 - Foundations of Business Management (3|4)
• BCO112 - Marketing Management (3|4)
• BCO113 - Writing Communication Skills (3|4)
• BCO114 - Accounting I (3|4)
• BCO115 - Micro Economics (3|4)
• BCO116 - Elementary Calculus (2|3)
• BCO117 - IT Software for Business (2|3)
• BCO118 - Environmental Sustainability (2|3)Seminars/Industrial Visits (1|1)

SECOND SEMESTER (22 CH | 30 ECTS)

• BCO121 - Ethics in Business (3|4)
• BCO122 - Oral Communication Skills (3|4)
• BCO123 - Accounting II (3|4)
• BCO124 - Macro Economics (3|4)
• BCO125 - Business Law (3|4)
• BCO126 - Mathematics of Finance (2|3)
• BCO127 - Applied Management Statistics (2|3)
• BCO128 - Advertising, Media & Branding (2|3)
• Seminars/Industrial Visits (1|1)

YEAR TWO

THIRD SEMESTER (21 CH | 30 ECTS)

• BCO211 - Strategic Marketing (3|4)
• BCO212 - Business Finance I (3|4)
• BCO213 - Human Resources Management (2|3)
• BCO214 - Production Management (2|3)
• BCO215 - Entrepreneurship & New Venture Creation (2|3)
• BCO216 - Management Information Systems (2|3)
• BCO217 - E-Business (2|3)
• BAT211 - Cross-Cultural Business Issues (2|3)
• BAT212 - The Business of Tourism (2|3)
• Seminars/Industrial Visits (1|1)

FOURTH SEMESTER (21 CH | 30 ECTS)

• BCO221 - Global Economics (3|4)
• BCO222 - Business Finance II (3|4)
• BCO223 - Social Media Marketing (2|3)
• BCO224 - Financial Markets (2|3)
• BCO225 - Consumer Behavior (2|3)
• BCO226 - Sales & Purchasing Management (2|3)
• BAT221 - Service Management (2|3)
• BAT222 - Event & Conference Management (2|3)
• BAT223 - Cultural Heritage (2|3)
• Seminars/Industrial Visits/Thesis Seminar (1|1)

YEAR THREE

FIFTH SEMESTER (21 CH | 30 ECTS)

• BCO311 - Global Business (3|4)
• BCO312 - Financial Statement Analysis (3|4)
• BCO313 - Negotiation (2|3)
• BCO314 - Small Business Management (2|3)
• BCO315 - Corporate Finance (2|3)
• BCO316 - Industrial Marketing (2|3)
• BAT311 - Tourism Marketing (2|3)
• BAT312 - Sustainable Tourism: Policies & Ethics (2|3)
• BAT313 - Hospitality Management (2|3)
• Seminars/Industrial Visits/Thesis Seminar (1|1)

SIXTH SEMESTER (21 CH | 30 ECTS)

• BCO321 - Strategic Management (3|4)
• BCO322 - Budgeting & Control (3|4)
• BCO323 - Organizational Communication (2|3)
• BCO324 - Cases in Marketing (2|3)
• BAT321 - Cases in Tourism (2|3)
• BAT322 - International Operations Management(2|3)
• BAT323 - Financial Management in Tourism (2|3)
• BAT324 - Quality Management (2|3)
• BAT325 - Leisure & Recreational Management (2|3)
• Thesis Seminar (1|1)
• Final Case: Marketing (3|3)
• Final Case: Leisure & Tourism (3|3)
• Thesis (6|6)

Audience

English Language Requirements

IELTS band : 6 TOEFL paper-based test score : 550 TOEFL iBT® test : 80

To study at this university, you have to speak English. We advice you to

take an IELTS test.

Requirements

Diploma

A diploma from an accredited secondary school equivalent to:

• Certification from an accredited secondary school; High School Degree; Baccalauréat; Maturité Fédérale; Deutsches Abitur; A-levels; Bachillerato or equivalent.

English Requirements

Unless you are a native English speaker, you must submit a certificate of English proficiency:

• TOEFL score 213 (computer based), 79/80 (internet based) or 550 (paper based). Institute code 0476
• IELTS score 6.0
• Cambridge ESOL, Certificate in Advanced English (CAE), minimum C
• EU's internal English exam

Recommendations

Submit 2 letters of recommendation from academic advisors familiar with your academic performance and potential for leadership. Any letter not written in English must be accompanied by a certified English translation. Applicants are recommended to use the PPI (Personal Potential Index) tool, available at www.ets.org for this purpose.

Work Experience

No work experience is required.

Related Scholarships*

• Academic Excellence Scholarship

  "The Academic Excellence Scholarship can provide up to a 50 % reduction in tuition per semester. These scholarships will be renewed if the student maintains superior academic performance during each semester of their 3-year Bachelor programme. The scholarship will be directly applied to the student’s tuition fees."

• Alumni Study Travel Fund

  Scholarships for students who are already attending the University of Reading.

• Amsterdam Merit Scholarships

  The University of Amsterdam aims to attract the world’s brightest students to its international classrooms. Outstanding students from outside the European Economic Area can apply for an Amsterdam Merit Scholarship.

* The scholarships shown on this page are suggestions first and foremost. They could be offered by other organisations than European University.