International Retail Marketing

Description

This programme has been developed in conjunction with the retail industry to produce the versatile individuals necessary to meet and exceed consumer expectations in order to drive profitability.

It is taught by enthusiastic academics who have a wealth of experience of retail marketing practice and is supported by industry experts through guest lectures and business developments.

The programme seeks to provide rigorous coverage of the context of retailing on the one hand, exploring Economies, Markets and Enterprise, while also examining Retail Logistics and Store Operations.

There is also an opportunity to gain practical experience through a work placement, which can be done either in the UK, or overseas, and to devise, launch and operate a retail enterprise as part of an Honours year project.

The programme will produce independent, resourceful, self-motivated graduates with the necessary entrepeneurial spirit to succeed in a wide range of employment situations. The UK retail industry is the country's third largest private sector employer, sustaining three million jobs.

Depending on the modules taken, graduates may be eligible for exemptions to join professional bodies such as the Chartered Insitute of Marketing.

Detailed Course Facts

• English

Course Content

Year 1: Introduction to the retail environment that explain the diverse nature of retailing as a service. This is supported by the business modules Economies, Markets and Enterprise and Managerial Finance.

Year 2: The module Retail Logistics and Store Operations analyses retail operations, the functions and techniques of retailing with a focus on store management. A supervised work placement provides structured practical work experience in the retail sector.

Year 3: International Retail Buying and Merchandising focuses on retail management of the buying function, operational developments and issues.

Year 4: An Honours dissertation in your specialist area combined with modules in Retail Brand Strategy, Changing Perspectives on Marketing Management and Retailing in an International Context, drawing from operations associated with the expansion of retail stores within foreign markets.

Exchange: Exchange opportunities exist with partner insititutions overseas.

Language: Language modules are available to study during part of the programme.

English Language Requirements

CAE score : 60(Grade C)

To study at this university, you have to speak English. We advice you to

Requirements

Higher: BBBC, A Level: CCC, ILC: BBBB.

Essential subjects: English (Higher/ILC-H/GCSE B).

FE college students: Contact us or visit www.gcu.ac.uk/study for a copy of our College Student Supplement

Work Experience

No work experience is required.

Related Scholarships*

• Academic Excellence Scholarship

  "The Academic Excellence Scholarship can provide up to a 50 % reduction in tuition per semester. These scholarships will be renewed if the student maintains superior academic performance during each semester of their 3-year Bachelor programme. The scholarship will be directly applied to the student’s tuition fees."

• Access Bursary

  Bursary for UK students all subjects where the variable tuition fee rate is payable.

• Alumni Bursary

  Alumni Bursary for UK Undergraduate students

* The scholarships shown on this page are suggestions first and foremost. They could be offered by other organisations than Glasgow Caledonian University.