International Marketing and Management Program

PROGRAMME FOCUS

The overall goal of the programme is to provide students with international marketing management related knowledge, skills, values and attitudes. The programme’s specific focus is on a comprehensive examination of all major components of marketing management strategies and their integration. The programme is structured on three main pillars – marketing, financial implications of marketing investments and research. The overall marketing management approach in the program is very analytical and stresses marketing skills required to influence the level, timing, and composition of demand for a product, service, organization, place, person, idea or some form of information. The degree is tailored to the needs of managers operating in highly turbulent international and local environments.

The Master of Science (MSc) in International Marketing and Management is a rigorous and unique academic programme exposing students to international business and academic environments, thus, preparing them optimally for a career in international business. 
 

Through the Master of International marketing and Management programme students will be able to:

apply develop and implement the contemporary theories in the areas of international marketing and management;

analyse and assess internal and external international business environment and derive managerial decisions;

analyse and critically evaluate various real-life business examples, situations and experiences in multiple international management functions;

use advanced qualitative techniques and quantitative data analysis methods.

Programme courses
I Semester (Fall):
Research Methodology  
Advanced Topics in International Management       
Corporate Social Responsibility 
Multivariate Statistics   
Services Marketing      

II Semester (Spring):
Advanced Corporate Finance (starts at 2015 Spring)        
International Consumer Behaviour  
Marketing Research (starts at 2015 Spring)   

Brand Management    

Marketing Metrics   

III Semester (Fall):

Strategic Marketing     

New Product Development and Service Innovation     

Theories and Methods of Marketing Communication    

Foreign Operations Methods     

Sales Negotiation and Sales Force Management      

IV Semester (Spring):
Thesis    

The key objective of ISM Graduate Studies is to equip students with innovative decision-making tools and strengthen their ability to identify, reflect upon, and respond to new challenges in management, finance, and economics that modern organizations are facing today.