Creative Advertising

Throughout this challenging hands-on course, taught by industry professionals, you will learn to unleash your creativity from week one. You will develop your skills in copywriting, art direction and creative campaign production all within a theoretical perspective. From idea conception to delivery, you will learn how to work to a client's brief and how to present your ideas effectively.

If you are looking to freshen up your skills or make a career move into the exciting world of creative advertising, this is the ideal place to develop your skills to industry standard. You will devise campaigns for real products in a wide range of media, resulting in a thorough and professional portfolio.

This course prepares you for a range of exciting career options including: advertising and new media professional, creative director, copywriter, art director, account manager, digital strategist, and media industry specialist.

Core units

• Advertising Management 
• Advertising Creative: Concept to Campaign 
• Advertising Creative: Trends in New Media
• Advertising Creative: Copywriting and Art Direction 
• Project Design in the Creative Industries
• Innovation in the Creative Industries: Major Project

Unit options

• Consumer Behaviour
• Advertising Management 
• IVD Practices and Techniques
• Critical Practices in Visual Design
• Designing Interactions 
• User Experience Design
• Advertising Creative: The Brief
• Advertising Creative: Concept to Campaign 
• Advertising Creative: Copywriting and Art Direction
• Advertising Creative: Trends in New Media 
• Applied Professional Communication 
• Co-Creative Media: Digital Storytelling
• Creative Industries in Asia
• Theories of Journalism, Media and Culture 
• Introduction to Personal Social Media Networking
• Professional Networking Through Social Media 
• Advanced Workplace Learning
• Digital Tools in the Creative Industries
• Telling Stories: Narrative in Creative Industries 
• Digital Writing: Words Under Glass
• Photomedia and Creative Practice 
• Transmedia Storytelling: From Interviewing to MultiPlatform 
• Marketing Arts and Culture
• Managing Money in the Arts
• Arts and Cultural Policy

• A completed recognised bachelor degree (or higher award) in an advertising or relevant field of study with a minimum grade point average (GPA) of 4.0 (on QUT's 7 point scale).Relevant field of study include advertising, marketing, business communication, graphic design, visual arts, interactive & visual design, web design, creative writing, journalism, media, social media, new media, film & tv, communications, public relations, creative production & arts management, entertainment industries, mass communications.
• Applicants who have a completed recognised bachelor or higher award in any discipline may be considered for the Graduate Certificate in Creative Industries one semester program leading to Master Advertising (Creative Advertising) three semesters.
• Include the original copy of your IELTS or TOEFL test results.You can provide your IELTS Test Report form number, and international admissions can verify your results online.If you complete the TOEFL test, you can have your results sent directly to QUT. Our institution code is 9778.

• Creative Industries International Scholarship
• Equity scholarships scheme