Digital Marketing

Study mode:On campus Study type:Full-time Languages: English
Local:$ 7.3 k / Year(s) Foreign:$ 14.3 k / Year(s) Deadline: Jun 1, 2024
StudyQA ranking:2843 Duration:1 year

Photos of university / #nuigalway

The programme content is aimed at preparing graduates for marketing positions in business, particularly in the area of Digital Marketing.
Therefore the programme will assist students to

  • become knowledgeable about a range of Marketing subjects to an advanced level;
  • understand how marketing objectives can be achieved through the use of digital technologies;
  • develop analytical, oral and written presentation skills;
  • acquire and be able to use accepted research methodologies;
  • demonstrate your Digital Marketing specialism to prospective employers via an industry based research dissertation.

Semester 1 Obligatory Subjects

  • Digital Marketing
  • Advanced Topics in Digital Marketing Practice
  • Research Methods
  • Marketing Innovation & Commercialisation
  • Services Marketing
  • Marketing Performance & Productivity

Semester 2 Obligatory Subjects

  • Digital Marketing Strategy
  • Marketing Analytics
  • Social Marketing & Sustainability
  • Brand Management
  • Cases in Marketing Management & Strategy

Dissertation

Students complete a minor research dissertation under the supervision of staff members. This dissertation will account for 25 ECTS and must be completed by a date in summer specified by the Marketing Discipline.

Requirements

  • A Second Class Honours, Grade 1 Bachelor of Commerce or equivalent business degree, with a significant specialisation in Marketing. Applicants who hold a Second Class Honours, Grade 2, may be interviewed to ascertain their suitability for entry.
  • Applicants with a Bachelor of Commerce or equivalent business degree, without a specialisation in marketing, are expected to hold a Second Class Honours, Grade 1, or higher; a Second Class Honours, Grade 1, or higher in the Higher Diploma in Business Studies (Level 8).
  • Any other applicants, seeking a conversion programme, are expected to hold a Second Class Honours, Grade 1, or higher, may be interviewed to ascertain their suitability for entry and are required to successfully complete a Principles of Marketing course, as specified by the Discipline, prior to commencement of studies.
  • Minimum Grade Required: 3.8 CGPA
  • All applicants, whose first language is not English, must present one of the following qualifications in the English language. IELTS 6.5. TOEFL 92
  • Statement of intent
  • Transcripts
  • CV
  • Academic letters of recommendation

Scholarships

  • Postgraduate Merit Scholarships
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