Digital Design and Branding

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Digital media and the internet are having a big impact in the way brands behave, interact and speak. As these technologies continue to develop in terms of functionality, availability and speed, even greater opportunities will arise for those individuals who are able to combine traditional marketing insight with a true understanding of digital media, capturing these benefits and articulating them at both an academic and vocational level.

This course offers a unique opportunity into the understanding and use of digital media design and technologies for the purpose of branding. This course aims to fill a gap, by developing the knowledge and practical experience of both digital design and branding concepts.

Aims

The main aim of the course is to prepare students for creative roles in the digital branding industry - both at executive and strategic and managerial levels.

Digital Branding Strategy: The main aim of this module is to provide students with the understanding and skills to (i) develop a strategic approach to branding and its links to digital media and organisational performance, (ii) to evaluate the current state of the relationship between branding and digital design, digital promotion and management and (iii) to build future scenarios in response to new trends.

Brand Experience Design: In this module, students take a holistic approach to exploring brand experience territory and focus on conceptualising and designing both the core brand experiences (eg brand identity graphics) and various brand promotion artefacts used in social media, online advertising, public relations, etc. The practical design side of the module is complemented by lectures on state of the art in digital branding, marketing and graphic design.

Digital Design: The aim of this module is to provide theoretical knowledge and practical skills of digital design in the context of creative digital branding, with an emphasis on information architecture, user experience (UX) and web and mobile applications design.

Digital Media Technologies: This module offers understanding and appreciation of the various digital media technologies that support digital branding.

Multimedia Research Directions: The module introduces concepts of different types of research, presents methods to identify research topics, formulate approach and prepare research plans and provides guidance on performing research experiments and evaluating novel digital systems and artefacts.

Masters Project: The dissertation requires students to design a digital experience (eg a smartphone app, a website, a digital game, a collection of viral videos) for a chosen brand. The project involves the full design cycle, including design research (user and market), design requirements analysis, experience prototyping and testing and budget planning

A UK first or second class Honours degree or equivalent internationally recognised qualification in design; computer engineering, IT. Other related disciplines with evidence of design experience (minimum 3 years) will be considered on an individual basis. English Language Requirements IELTS band: 6 CAE score: (read more) Cambridge English: Advanced (CAE) is part of the Cambridge English suite and is targeted at a high level (IETLS 6.5-8.0). It is an international English language exam set at the right level for academic and professional success. Developed by Cambridge English Language Assessment - part of the University of Cambridge - it helps you stand out from the crowd as a high achiever. 60 (Grade C) IMPORTANT NOTE: Since April 2014 the ETS tests (including TOEFL and TOEIC) are no longer accepted for Tier 4 visa applications to the United Kingdom. The university might still accept these tests to admit you to the university, but if you require a Tier 4 visa to enter the UK and begin your degree programme, these tests will not be sufficient to obtain your Visa. The IELTS test is most widely accepted by universities and is also accepted for Tier 4 visas to the UK- learn more.