Cultural Events Management

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Why this course?

This course is designed for recent graduates of humanities and business-related disciplines with relevant experience of working in the cultural events sector. Festivals, conferences, exhibitions and events are the 'calling cards' of our cultural identity. They allow us to develop links between different cultures, businesses and people and create local, regional and national distinctiveness. This course is ideal if you want to further your career prospects in this exciting industry

Career opportunities

Within the UK alone it is estimated that there may be up to 25,000 festivals and events with a strong cultural dimension which attract audiences of over 500. Adding the increasing number of commercial events, it is clear that there is a substantial market for our graduates in the UK and globally.

"Extrapolating from recent IFEA surveys, the special events industry, worldwide, is now estimated to include over four to five million regularly re-occurring festivals and events." Steven Schmader, President of IFEA.

Many people employed in the festivals sector travel from one festival to another on three-four month contracts. Over and above that there are of course major sporting events such as the Olympics, or the commercial expos which can all provide employment opportunities.

Graduates from our Arts Management BA (Hons) regularly select events and festivals for their first job and amongst them are presently the Leicester Comedy Festival, Glastonbury Festival, Greenwich and Docklands Festival, Spitalfields Festival, the Thames Festival and event organisations such as Artichoke.

Cultural Events Leadership explores the context in which cultural and commercial events operate in contemporary Britain, alongside the issues of leadership and development.

Festivals and Events Practice looks at the expanding market of art/cultural festivals and events that has developed across the globe since World War II and explores the political and cultural forces that have contributed to this expansion.

Business in Action introduces you to the fundamental concepts of marketing and how they are currently applied.

Operations and Human Resource Management involves the study of an organisation's operational processes. Research Methodology presents a variety of management and business contexts (including cultural and commercial events) as a strategic activity based on limited resources and a framework of ethical, legal and social constraints.

Dissertation or Work-Based Project is an opportunity for sustained independent work on a topic developed from one of the taught modules, or an issue touched on peripherally.

You will be able to select three of the following optional modules:

* Music Festivals
* Animating Places
* Antiques and Collectors Fairs
* Festivals and Events
* Strategic Management
* Managing Advertising and

Teaching/assessment

In the context of cultural events management the UK offers one of the most dynamic and innovative creative industries sectors in the world. You may find that our teaching style is very different to that in your home country and we will help you adapt.

You need to be prepared to work in groups, deliver presentations, challenge and discuss ideas with your tutors and motivate yourself to study many hours outside of the classroom. Teaching will normally be delivered through lively and provocative workshops, seminars and lectures.

You will have the opportunity to research individual festivals and events and will receive one-to-one tutorial support. The course also provides encounters with a wide range of professionals in the events field including those working for specific festivals/events organisations, local authorities, industry practitioners and other academics.

Entry and Admissions CriteriaYou should have the equivalent of a UK Bachelor's degree (2:1 minimum) in a Humanities or Business-related discipline and be able to demonstrate a commitment to a career in the cultural events sector.We are happy to consider equivalent qualifications from anywhere in the world. If you have no formal academic qualifications but do have extensive industry experience we will consider your application on an individual basis.If English is not your first language an IELTS score of 6.0-6.5 or equivalent when you start the course is essential. English language tuition, delivered by our British Council-accredited Centre for English Language Learning, is available both before and throughout the course if you need it. English Language Requirements IELTS band: 6 IMPORTANT NOTE: Since April 2014 the ETS tests (including TOEFL and TOEIC) are no longer accepted for Tier 4 visa applications to the United Kingdom. The university might still accept these tests to admit you to the university, but if you require a Tier 4 visa to enter the UK and begin your degree programme, these tests will not be sufficient to obtain your Visa. The IELTS test is most widely accepted by universities and is also accepted for Tier 4 visas to the UK- learn more.