Business Analytics

Goizueta's MSBA imparts strong technical and quantitative training plus comprehensive business acumen, all within a top-20 business school.

Specifically built for individuals who wish to speak the combined language of technology, business and data – our newly-created program produces business data scientists skilled at serving in any function, organization or field. Our innovative MSBA program offers you:

• Learning delivered through a multi-disciplinary curriculum integrating business and technology
• Access to faculty with deep academic knowledge and extraordinary industry experience
• Small, intimate learning community guided by both academic and industry mentors
• Interactions with leading companies and executives who provide real-world, data-based projects
• A top-20 business school in the thriving cosmopolitan business city of Atlanta

If you are ready for an integrated, immersive journey towards data understanding and application, Goizueta’s MSBA program provides the perfect start.

PRE-REQUISITES

• PROGRAMMING LANGUAGE
• INTRODUCTION TO DATABASES & DATA MANAGEMENT  

SUMMER SEMESTER

• TECHNOLOGY BOOTCAMP
• BUSINESS BOOTCAMP

FALL SEMESTER

• INFORMATION RETRIEVAL & VISUALIZATION
• ADVANCED BUSINESS STATISTICS
• INTRODUCTION TO BUSINESS DATA ANALYTICS
• FORECASTING & PREDICTIVE MODELING
• DECISION ANALYTICS & OPTIMIZATION

SPRING SEMESTER

• MACHINE LEARNING
• SOCIAL NETWORK ANALYTICS
• [ELECTIVE 1]
• [ELECTIVE 2]
• CAPSTONE/EXPERIENTIAL COURSE

ELECTIVE OPTIONS*

• DIGITAL MARKETING & SOCIAL MEDIA STRATEGY
• REVENUE MANAGEMENT & SUPPLY CHAIN ANALYTICS
• HR ANALYTICS
• SPORTS ANALYTICS 

• An undergraduate degree in business, engineering, computer science, math/statistics or economics
• A solid aptitude for business management
• A background that includes quantitative and/or technical training
• Exhibited a strong interest in working in a data/ analytics related field
• Strong communication and interpersonal skills and the ability to work in teams