Marketing

Study mode:On campus Study type:Full-time Languages: English
Foreign:$ 26.4 k / Year(s) Deadline: Oct 31, 2024
31 place StudyQA ranking:3374 Duration:2 years

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The Master of Commerce (Marketing) is an advanced marketing degree that equips business/commerce graduates with the ability to apply an evidence based approach for sound and defensible decision making regarding markets, customers or product offerings.

Graduates with the ambition to test their limits will find this an attractive and challenging program that develops research, analysis and critical thinking skills. 

The research pathway offered in the program is designed for students with a passion for solving managerial or organisational problems and who are interested in progressing into the PhD program. 

A STANDARD FULL-TIME STUDY LOAD IS 4 SUBJECTS PER SEMESTER
FIRST SEMESTER OF STUDY POINTS
Foundations in Qualitative MethodsCORE 12.5
Foundations in Quantitative MethodsCORE 12.5
Organisation Research Decisions & DesignCORE 12.5
Advanced Marketing ManagementCORE 12.5
SECOND SEMESTER OF STUDY POINTS
Research ReportCAPSTONE 12.5
Advanced Consumer BehaviourCORE 12.5
AND ONE OF POINTS
Advanced Qualitative Research MethodsCORE 12.5
Advanced Quantitative Research MethodsCORE 12.5
THIRD SEMESTER OF STUDY POINTS
Research ReportCAPSTONE 12.5
PLUS ONE ELECTIVE SUBJECT IN SEMESTER 2 AND TWO ELECTIVE SUBJECTS IN SEMESTER 3
ELECTIVES - A MINIMUM OF TWO SUBJECTS CHOSEN FROM: POINTS
Advanced Human Resource ManagementELECTIVE 12.5
Advanced International BusinessELECTIVE 12.5
Advanced Management TheoryELECTIVE 12.5
Advanced Operations ManagementELECTIVE 12.5
Advanced Organisational BehaviourELECTIVE 12.5
Advanced Strategic ManagementELECTIVE 12.5
Advanced Consumer BehaviourELECTIVE 12.5
Advanced Marketing ManagementELECTIVE 12.5
NOTE: THE SUBJECT 'RESEARCH REPORT' IS A 25 POINT SUBJECT. STUDENTS CAN ENROL ACROSS TWO SEMESTERS OR IN A SINGLE SEMESTER.

1. In order to be considered for entry, applicants must have completed:

  • an undergraduate or postgraduate degree with a major in management, marketing or a related discipline with a weighted average mark of at least H2B (70%), or equivalent;
  • a statement of intent outlining why they wish to be considered for the course; and
  • the Graduate Management Admissions Test (GMAT) or Graduate Record Examination (GRE) unless the applicant has completed an undergraduate degree in Australia or New Zealand or met one of the approved conditions for GMAT or GRE exemption. 

Meeting these requirements does not guarantee selection.

2. In ranking applications, the Selection Committee will consider:

  • prior academic performance; and
  • the GMAT or GRE score unless the applicant hascompleted an undergraduate degree in Australia or New Zealandor met one of the approved conditions for GMAT or GRE exemption; and
  • the statement of intent. 

3. The Selection Committee may seek further information to clarify any aspect of an application in accordance with the Admission and Selection into Course Policy.

4. The University of Melbourne has a set of English language requirements which all applicants must meet. If you have completed a previous degree which was taught and assessed entirely in English you do not have to undertake a test.

  • IELTS: 6.5 (with no band less than 6.0)
  • TOEFL (paper test): 577 with TWE 4.5
  • TOEFL (internet): 79 with Writing 21, Speaking 18, Reading 13, Listening 13
  • Pearson Test of English (Academic): 58-64 inclusive and no communicative skill below 50

Notes:

  1. Students who discontinue from the Master of Commerce (Marketing) but have successfully completed the requirements of the Graduate Diploma in Commerce (Marketing) will be eligible to receive the Graduate Diploma in Commerce (Marketing) as an exit award. The Diploma is only available as an exit award.
  2. Applicants with an honours degree in marketing with a weighted average mark of at least H2B (70%), or a relevant postgraduate degree with a weighted average mark of at least H2B (70%), may be granted up to 75 points of credit into the Master of Commerce (Marketing).

Course: MC-COMMKT
CRICOS: 075103F

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