Marketing

The Master of Science (M.Sc.) in Marketing program aims to produce highly qualified professionals and researchers by preparing them to assume senior managerial and leadership positions in various marketing areas. The M.Sc. in Marketing program is AACSB accredited. The program strives to equip graduates with the knowledge and skills they need to significantly make a difference in Qatar and beyond. The program also aims to prepare students for the pursuit of an advanced research degree in Marketing.
The Master of Science in Marketing program enables students to:

• Acquire a skill-set expected from a marketing expert and demanded by companies for lifelong career success in marketing
• Learn from corporate mentors  and establish a base for future networking
• Pursue a concentration option in sports marketing, which provides them with further employment opportunities
• Develop capabilities in conducting scientific research in the marketing discipline

Students completing a BBA in marketing or other business majors (i.e., economics, management, finance, etc.) are potential candidates for the M.Sc. in Marketing  program. In addition, entry-level to mid-level management personnel can pursue this program for career advancement. Higher level managers can pursue this degree to aim for executive and leadership positions.

The program offers two different tracks: a thesis track and a non-thesis track. The thesis track aims at developing and enhancing the research skills of students through coursework as well as completing a research thesis. On the other hand, the non-thesis track focuses on equipping students with more practical skills to operate the marketing function of a wide range of organizations across multiple industries. Also, the program offers a concentration in sport marketing for both tracks.

A minimum of 30 credit hours are required to complete the Master of Science in Marketing including the following:
•    A minimum of 12 credit hours in the Major Requirements package
•    A minimum of 9 credit hours from the Major Electives package
•    A minimum of 9 credit hours in requirements for Thesis or Non-Thesis option as detailed below:

- Non-Thesis Track:
•    A minimum of additional 3 credit hours from the Marketing Electives sub-package.
•    A minimum of 6 credit hours in the Project requirements package.

- Thesis Track:
•    A minimum of 9 credit hours in the Thesis requirements package.

Program Requirements

All applicants to the Master of Science in Marketing program must meet the admission requirements to Master programs as stipulated by the QU Admission Policy as well as the following requirements to be considered for admission to Qatar University:

1. Completed a Bachelor Degree or a higher level degree with a minimum cumulative GPA of 2.80 out of 4.0 or its equivalent from a higher education institution accredited by an international accrediting association or by the Ministry of Higher Education or equivalent authority in the country where the institution is affiliated.
2. Achieved a minimum score of 520 on the paper-based TOEFL or equivalent, taken within two years of the start of the intended semester of admission OR earned a previous degree from an accredited institution of higher education in a Program where English was the language of instruction. Applicants are encouraged to submit standardized test scores, where available, in support of their application.
3. Demonstrate a satisfactory performance in a personal interview.
4. Demonstrate a satisfactory performance in writing a short essay after the personal interview.