Marketing

The Master of Marketing is an 18-month coursework masters degree programme aimed at helping you to develop the skills and knowledge needed to pursue a career in marketing. Graduates will gain an appreciation of contemporary marketing in a global context and the ability to identify market opportunities and develop appropriate marketing strategies.

Career prospects

With a Master of Marketing, graduates will be equipped with the skills and knowledge required for a career in the marketing and communications industry. Students may pursue a career in corporate, consulting or market analysis, among other options.

Likely roles include:

• Marketing coordinator
• Brand manager
• Market analyst
• Public relations officer

The Master of Marketing is an 18-month, 240-point programme studied over six quarters. You will study core business courses before continuing on to a set of specialised Marketing courses that focus on contemporary marketing practice, market analysis, branding and strategy, as well as relationship management.

You will also complete four professional development modules as an important component of your degree. These will equip you with the professional skills that you will need to enhance your employability and success in the business world.

The courses you will study:

•Managing People and Organisations

•Business Analytics

•Financial Reporting and Control

•Economics for Managers

•Understanding consumers

•Marketing Communication

•International Human Resource Management

•Strategic Management

•Digital Marketing

•Competing in Asia

 •Consultancy Practice

•Marketing Research Project

•Consultancy Project for MMktg

All our Business Masters degrees are pre-experience coursework programmes. This means that applicants require little or no work experience to gain entrance into these programmes.

Academic requirements

To gain entry you will need to have completed a bachelors degree from a recognised university or learning institution with the equivalent of at least a New Zealand B average in the most advanced courses. This can be either a degree in business* or a non-business degree in a relevant discipline such as the arts, engineering, technology, or science.

In assessing your application we will take into account the ranking of the institution at which you completed your bachelors degree as well as the grades achieved in the relevant subjects.

English requirements

• Academic IELTS 6.5, with no band less than 6.0, or;
• TOEFL (paper-based) 575 (TWE 4.5), or;
• TOEFL (internet-based) 90 (written 21), or;
• Foundation Certificate in English for Academic Purposes (FCertEAP) B-, or;
• English Pathway for Postgraduate Studies (EPPS) B-;
• PTE Academic 64, with no PTE communicative skills score below 58.

Scholarships are open to admitted students for any of the Business Masters programmes offered by the University of Auckland. The basis of selection will be academic merit and a written statement covering career goals and motivation.

University of Auckland Business Masters Scholarships (International)

The main purpose of the scholarships are to support international students to gain the skills and knowledge required to launch a business career by completing a Master of Management, Master of International Business, Master of Marketing or Master of Professional Accounting degree at the University of Auckland Business School. A key objective is to enhance the diversity of the class profile.

• Closing date: 1 June 2016
• Tenure: Up to one year
• Amount: Up to $30,000 each
• Open to nationality: All nationalities