Marketing and Integrated Communication

WHY MARKETING AND INTEGRATED COMMUNICATION STUDY PROGRAMME AT VILNIUS UNIVERSITY?

Marketing and Integrated Communication programme is developing specialists up to the highest professional standards, in order to make them capable of analysing market situation, planning and implementing relevant strategies of marketing and communications. The programme offers a Double degree possibility for the best students with Naples Parthenope University, Italy; similar agreements with other universities are in the process of negotiations.

This programme proved to be among the most popular Master programmes among the international applicants. Students and graduates emphasize the opportunity to develop numerous international contacts and experiences, since classes attract numerous exchange students and typically include representatives from about ten countries.In addition, the students are very positive about possibilities to combine their studies with working experience and ERASMUS exchange visits.

https://www.vu.lt/site_files/2019_MIC.pdf

• Bachelor's degree or its equivalent;
• No less than 20 ECTS credits in the fields of economics, management and business administration or other social sciences or the acquired analogous practical experience is substantiated in motivation letter and during the interview (experience in marketing is an additional advantage);
• English language proficiency – the level not lower than B2 (following the Common European Framework of Reference for Languages (CEFR).

INTERNATIONAL MOBILITY

Students can participate in ERASMUS+ mobility programme or use VU’s Bilateral cooperation agreements which gives an opportunity to study at VU’s Partner Universities or do internship abroad.

CAREER OPPORTUNITIES

A graduate is able to analyse market trends and parameters of consumer behaviour on the basis of relevant theoretical and practical information and with use of adequate methodologies. Acquired level of knowledge and skills allow participating actively in development and implementation of marketing strategies.

Acquired skills and competences allow a graduate successfully work in marketing and communications departments of business companies and other organizations. A graduate can successfully work in marketing, advertising, public relations and communications agencies, in consulting firms and market research companies in numerous countries.