Advanced and Strategic Marketing

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We have taken an innovative, externally focused and customer-centric approach to the re-design of our part-time marketing masters. The result is an academically grounded programme but which is designed to provide for immediate application and maximum utility in the workplace.

If you are a marketing professional and you already have a thorough grounding in the basic principles of marketing, then this programme can help you to improve your professional effectiveness and standing and to differentiate yourself in the job market.

'You' are the most important brand you will ever work on. You can invest in that brand through this part-time Kingston MSc programme.

What will you study?
The programme starts with a Professional Self Development module which encourages students to challenge their existing pre-conceptions about marketing and how it is commonly practised and to address the gap between academic marketing research and commercial best practice.

The following modules then introduce students to current academic thinking and the evidence base behind any marketer's day-to-day activities and involvements in the workplace.

The first half of the programme is taught and is composed of five core modules. The second half of the programme is research based. It is composed of two further taught modules (Research Methods and Market Analysis) but is centred on a free choice of Research Project and which can be linked directly to each student's own organisation and any of the marketing related challenges which it may be facing.

The underpinning ethos of this new MSc programme is that better business decisions and sustainable competitive advantage can result from the application of current, evidence-based, academic research.

Please note that this is an indicative list of modules and is not intended as a definitive list. Those listed here may also be a mixture of core and optional modules.

Taught modules
* Practitioner Self Development
* Understanding Consumers
* Winning and Retaining Customers
* Strategic Marketing Decisions
* Brand Equity Management

Research modules
* Research Methods
* Market Analysis
* Research Project

We welcome applications from those who possess a first degree (or an equivalent approved professional qualification), a postgraduate marketing qualification and at least three years' marketing work experience.International studentsAll non-UK applicants must meet our English language requirements. For this course it is Academic IELTS of 6.5 overall, with special conditions in all elements. Please make sure you read our full guidance about English language requirements, which includes details of other qualifications we'll consider.Applicants who do not meet the English language requirements may be eligible to join our pre-sessional English language course.Applicants from one of the recognised Majority English Speaking Countries (MESCs) do not need to meet these requirements. English Language Requirements IELTS band: 6.5 CAE score: (read more) Cambridge English: Advanced (CAE) is part of the Cambridge English suite and is targeted at a high level (IETLS 6.5-8.0). It is an international English language exam set at the right level for academic and professional success. Developed by Cambridge English Language Assessment - part of the University of Cambridge - it helps you stand out from the crowd as a high achiever. 75 (Grade B) IMPORTANT NOTE: Since April 2014 the ETS tests (including TOEFL and TOEIC) are no longer accepted for Tier 4 visa applications to the United Kingdom. The university might still accept these tests to admit you to the university, but if you require a Tier 4 visa to enter the UK and begin your degree programme, these tests will not be sufficient to obtain your Visa. The IELTS test is most widely accepted by universities and is also accepted for Tier 4 visas to the UK- learn more.

Kingston Business School bursaries
* For Home/EU and international students: * Five Diana Winstanley bursaries worth £2,000 each.
* Five Diana Winstanley bursaries worth £1,000 each.



Please visit the bursaries page for full application details.

Kingston University scholarships and bursaries
* For international students: * £3,300 scholarships for full-time international students.
* 10% discount on fees for Kingston alumni (alumni loyalty bursary).
* 10% discount on fees for family members of Kingston alumni (family loyalty bursary).


* For Home/EU students: * up to £3,000 Annual Fund scholarships.



To apply for any scholarship or bursary you must already be in possession of a firm offer on the programme and have paid your course fee deposit.