Data Analytics and Marketing

Study mode:Full-time Languages: English Duration:1 years
Foreign:$ 14.4k  
StudyQA ranking:2799

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Learn a range of essential marketing skills, including analysing statistics and interpreting large sets of data, with this programme delivered and awarded by Arden University.

All of the content is approved by the Chartered Institute of Marketing (CIM), which means you’ll be studying the most relevant topics – and you can add even more value to your degree by submitting your assessments to the CIM.

Arden is a specialist distance learning university that has helped 50,000 students around the world succeed over the last 26 years. In 2015, 79% of Arden students said that their studies contributed to improving their career.
Flexible payment plans available!

How will you learn?

You will be taught by Arden's faculty of experienced tutors, using a combination of both on-campus and online learning. This essentially means that you get the best of both worlds: regular, face-to-face contact combined with the flexibility to continue learning outside the classroom wherever and whenever you like with 24/7, multi-device, multi-media learning materials and a leading edge ‘virtual classroom’ study portal called ilearn.

You will learn using traditional texts alongside podcasts, webinars (online seminars) and interactive knowledge-checks to keep you engaged, focused and motivated throughout your studies.  In addition, you will receive regular academic support from Arden’s expert tutors and your own student support coordinator for any administrative, technical or motivational help.

You will submit a range of different assessed work, with tutor feedback provided throughout to support your education. They will offer advice to help you improve and facilitate your understanding of how to use new theories and skills in real situations.

You will be expected to complete:

  • Case study
  • Reports
  • Research proposal
  • Dissertation

Programme structure

You will study a diverse selection of specialist topics, as well as learning how to extract relevant information from large databases and use it to inform important business decisions. You will also gain the skills to devise and manage strategic marketing plans.


  • Strategic Marketing
  • International Marketing
  • Mastering Metrics
  • Digital Strategy
  • Data Handling and Decision Making
  • Data Visualisation and Interpretation
  • Research Project
  • Qualifications 

A minimum 2:2 UK honours degree or equivalent.

  • English proficiency 

IELTS 6.5 or equivalent if you have not been previously taught in English

  • Non-standard entry

If you don’t meet our academic requirements but you have around five years of management experience, we encourage you to apply. You must show sufficient motivation to study with us, provide a personal statement which proves you are able to take this course, and potentially offer references and evidence of relevant experience.

Prospective students who have already completed a CIM qualification may be entitled to an exemption on this course. Other professional qualifications may also lead to exemptions.

Please, fill the contact form for more details on how to apply.

Programme Tuition Fee (whole duration of the course)  
MSc Data Analytics and Marketing   Full-time   15,000.0 €
  Part-time  15,000.0 €


Flexible payment plans

Arden University offers flexible payment plans* that allow you to spread the costs of your programme fees across three instalments. A deposit of €2,000.00 is required to start.


  • 1st instalment of €5,000 payable within 7 days of the course start date
  • 2nd instalment  €5,000  payable within 3 months of the 1st instalment
  • 3rd instalment of €3,000 payable within 6 months of the 1st instalment


This programme is designed, delivered and awarded by Arden University, a UK university monitored by the Quality Assurance Agency for England (QAA) and the UK government. Arden has helped 50,000 students succeed over 26 years of providing higher education to students around the world. In 2015, its Student Survey found that 79% of Arden’s students saw their career improve as a direct result of their studies at the University.  

The course has also been aligned to the Chartered Institute of Marketing's (CIM) ‘Diploma in Professional Marketing’. This means that on graduation, you will be able to add even more value to your degree for relatively little extra time and cost by submitting your assessments to the CIM.

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Study mode:On campus Languages: English
Foreign:$ 12k / Semester(s)
Deadline: Jun 1, 2021 StudyQA ranking: 238