Public Relations

Why study public relations with us? Public relations practitioners are the voice of organisations and corporations. They communicate between media, customers, suppliers, community, government, industry, employees and other groups that interact with the organisation they work for.

Our Bachelor of Arts (Public Relations) degree will give you important industry skills, teaching you how to create public awareness campaigns and improve organisation, public and media relations.

Our lecturers are active in the industry and have connections for referrals and internships. We also have a Public Relations Advisory Committee of senior practitioners who are always keen to provide students advice and help them gain internships.

Program structure

COMBINATION 1

Courses to be studiedUnits

Core courses4

Plus 2 x 8-unit Major16

Plus 1 x 4-unit Minor4

Or 4 x Electives

Total24

COMBINATION 2

Courses to be studiedUnits

Core courses4

Plus 1 x 8-unit Major8

Plus 1 x 12-unit Interdisciplinary Major12

Total24

COMBINATION 3

Courses to be studiedUnits

Core courses4

Plus 1 x 8-unit Major8

Plus 3 x 4-unit Minors12

Or Another grouping of Minors and Electives

Total24

Course codeCourse name

Required Courses:

CMS1000Communication and Scholarship 

EDC2200Indigenous Perspectives

HMT1000History of Western Ideas

HMT2000Ethical Issues and Human Rights

Public Relations Major:

PRL1002Principles and Practice of Public Relations

PRL1003Reputation Management

PRL2001Issues and Crisis Management

PRL2002Community Consultation and Development

PRL2003Writing for Public Relations

PRL2004Issues in Organisational Communication

PRL3001Public Relations Campaign Development

PRL3003Public Sector and Public Service Communication

Entry requirements

• Year 12 English (4 SA) or equivalent

English Language Requirements

Domestic and international students from a non-English speaking background are required to satisfy English Language requirements. This program requires a minimum of IELTS 6.0 or equivalent.

If you do not meet the English language requirements you may apply to study a University-approved English language program.

OP/Rank

The 2014 OP/Rank for this program is: 16/64

International entry requirements

English Language Requirements

Domestic and international students from a non-English speaking background are required to satisfy English Language requirements. This program requires a minimum of IELTS 6.0 or equivalent.

If you do not meet the English language requirements you may apply to study a University-approved English language program.

Pre-requisites

Year 12 Senior Certificate or equivalent from a recognised institution. Find your country's level of qualificationand minimum entry requirements for this program.

You may be able to apply for scholarships to help with your study costs.