Marketing

Description

The importance of marketing for organizations today cannot be underestimated. The best product in the world can fail if it is not marketed appropriately. Marketing is a very broad degree program covering diverse topics such as personal selling, integrated marketing communication, advertising, sales promotion, the psychology of consumer behavior, marketing research, retail marketing, marketing ethics, logistics, internet marketing, and strategic marketing. Organizations need individuals who can identify consumer needs and configure appropriate solutions, and a marketing degree provides graduates with such skills.

A degree in marketing prepares graduates for a variety of careers in marketing, including brand management, sales management, personal selling, account executives, advertising, marketing research, and retailing.

We teach marketing hands-on, which means students actually DO the marketing. Through experiential learning projects, students work with regional businesses to conduct exploratory marketing studies. These projects range from strategic marketing plans addressing the long-term focus of an organization to consumer analysis reports investigating the behavioral trends customers exhibit.

Detailed Course Facts

Application deadline Spring: December 26/Fall: August 14 Tuition fee

• USD 10030 Year (International)

Start date September 2015 Credits 120
Duration full-time 48 months Languages Take an IELTS test

• English

Delivery mode Online Educational variant Full-time Structure Semi-structured Student interaction Individual work/assignments (with online group discussions), Online group works/assignments Attendance No Attendance Teacher support Continuous support with feedback on request More information Go To The Course Website

Course Content

Program outcomes. Graduates will:

• demonstrate analytical and critical-thinking skills with direct application to business environments
• demonstrate the ability to communicate clearly and concisely in personal and business communication
• demonstrate an ability to effectively apply human relations and team dynamic concepts in professional and business environments
• demonstrate the ability to value diversity and apply global multidisciplinary concepts in business and industry
• demonstrate skill in the use of technology and computer software applications in business and industry
• demonstrate capability to apply ethical and environmental values to general business principles and practices
• understand the importance of having a consumer orientation and demonstrate how to effectively establish, develop, and maintain business relationships
• demonstrate working knowledge of technological and global developments that are changing the scope of the marketing discipline

English Language Requirements

TOEFL paper-based test score : 520 TOEFL iBT® test : 68

To study at this university, you have to speak English. We advice you to

take an IELTS test.

Requirements

Apply to University of Minnesota, Crookston (UMC) as a freshman if you have earned or attempted fewer than 24 semester or 36 quarter college credits after high school graduation. All prospective students are encouraged to apply for admission. Students who have not been granted a standard high school diploma must pass the GED test before they are admitted as a regular student.

Application Process:

• Complete an Application for Admission
• Submit a $30 non-refundable application fee
• Submit official high school transcripts
• Submit ACT or SAT test scores (UMC ACT code 2129)
• Submit official college transcripts for all college credits attempted or earned

Work Experience

No work experience is required.

Related Scholarships*

• Academic Excellence Scholarship

  "The Academic Excellence Scholarship can provide up to a 50 % reduction in tuition per semester. These scholarships will be renewed if the student maintains superior academic performance during each semester of their 3-year Bachelor programme. The scholarship will be directly applied to the student’s tuition fees."

• Alumni Study Travel Fund

  Scholarships for students who are already attending the University of Reading.

• Amsterdam Merit Scholarships

  The University of Amsterdam aims to attract the world’s brightest students to its international classrooms. Outstanding students from outside the European Economic Area can apply for an Amsterdam Merit Scholarship.