Marketing

Study mode:On campus Study type:Full-time Languages: English
Local:$ 26.6 k / Year(s) Foreign:$ 26.6 k / Year(s)  
StudyQA ranking:3163 Duration:

Description

Students majoring in marketing will gain an understanding of the theories and professional practices related to the marketing of products and services. In addition, students will study the fundamentals of business administration (accounting, finance, management).

This combination will prepare students to better understand the relationship between internal and external environment of an organization in order to better respond to market conditions. Students will learn how to conduct market research, brand a product, design advertising strategies, and they will gain an understanding of consumer behavior and marketing in an international context.

A Bachelor’s Dissertation project in the final semester offers students the opportunity explore a specific marketing topics in-depth relating to their career and personal interests.

Detailed Course Facts

Application deadline Fall Admission : Round 1 by 15 November; Round 2 by 1 February; Round 3 by 15 March; Round 4 by 1 June; Round 5 after 1 June; Spring Admission: Round 1 by 1 October; Round 2 by 15 November; Round 3 after 15 November Tuition fee
  • EUR 26590 Year (EEA)
  • EUR 26590 Year (Non-EEA)
Start date January,September 2015 Languages Take an IELTS test
  • English
Delivery mode On Campus Educational variant Full-time More information Go To The Course Website

Course Content

Requirements for the Major in Marketing

FirstBridge

  • 8 FirstBridge courses change every year

General Education Requirements

  • Up to 8 EN 1010 College Writing, EN 2020 Writing and Criticism
  • 8 French through FR 1200 Elementary French Language and Culture II
  • 4 Historical and Cross-Cultural Understandings
  • 4 Social Experience and Organization
  • 4 from either of the above two categories
  • Up to 8 Scientific and Mathematical Investigations

Required

  • MA 1020 Applied Statistics I
  • EC 2010 Principles of Microeconomics
  • BA 2001 Financial Accounting
  • BA 2020 Management and Organizational Behavior
  • BA 2040 Marketing in a Global Environment
  • BA 3010 Corporate Finance
  • BA 3012 Business Ethics and Corporate Social Responsibility
  • BA 3XXX Market Research
  • BA 3XXX Consumer Behavior
  • BA 3075 Legal Environment of Business or BA 3084 International Business Law
  • BA 3500 Business Information Systems
  • BA 3045 International Marketing
  • CM 3067 Advertising
  • CM 4048 Marketing Strategies for Brand Development

Requirements

Application requirements - what you need to submit to us

An application to The American University of Paris requires several supporting documents and sometimes tests. Most requirements can be uploaded directly in your online application. We cannot provide you with a decision until we receive all of your documents.

  • Online application form
  • Personal statements
  • Extracurricular activites and work experience
  • Two letters of recommendation
  • Official transcripts
  • English language test
  • SAT/ACT test scores (optional)

Work Experience

No work experience is required.

Related Scholarships*

  • Academic Excellence Scholarship

    "The Academic Excellence Scholarship can provide up to a 50 % reduction in tuition per semester. These scholarships will be renewed if the student maintains superior academic performance during each semester of their 3-year Bachelor programme. The scholarship will be directly applied to the student’s tuition fees."

  • Alumni Study Travel Fund

    Scholarships for students who are already attending the University of Reading.

  • Amsterdam Merit Scholarships

    The University of Amsterdam aims to attract the world’s brightest students to its international classrooms. Outstanding students from outside the European Economic Area can apply for an Amsterdam Merit Scholarship.

* The scholarships shown on this page are suggestions first and foremost. They could be offered by other organisations than The American University of Paris.

Funding

Financial aid and scholarships

An AUP education is an important investment in your future, and we work hard to make it an affordable one. Our tuition and costs are competitive with those of small, selective universities in the United States, and we offer merit scholarships and need- and merit-based financial aid that make affording AUP even more manageable.

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