Business Major Marketing

Prepare yourself for a career in business

USQ’s Bachelor of Business is designed to equip you with the knowledge required for your career in business, while also developing the skills essential to thrive in a dynamic and increasingly technology-driven work environment. The degree effectively combines theoretical study with practical applications and experience, culminating in the opportunity in your final year to complete a course in Work Integrated Learning where you’ll work with an organisation to complete a project.

In addition to your chosen specialisation of Marketing, you can choose to study another area in-depth with a second major, or broaden your knowledge with a combination of minors and electives. These can be chosen from a wide range of business and commerce-related courses.

Why Marketing?

Marketing is an essential part of any business operation. It encompasses the steps taken to position your product or services into the hands of potential customers. As such, it can focus the energy and resources of an organisation to their best potential for maximum gain in the marketplace.

The marketing specialisation provides you with opportunities to learn relevant marketing theories and principles in a real-world context through the use of case studies and applied activities. As a result, you will be well-equipped to work as a practising marketer in a range of both product and service industries and you will have an appreciation for the global, sustainable and ethical contextualisation of both marketing strategies and practices.

Program structure

Courses to be studiedUnits

Core courses8

plus 1 x 8-unit Major8

plus 1 x 8-unit second Major
     or 2 x 4-unit Minors
     or 1 x 4-unit Minor plus 4 x Electives8

Total    24

Course codeCourse name

Core courses:

ACC1101Accounting for Decision-Making

CIS1000Information Systems Concepts

ECO1000Economics

LAW1101Introduction to Law

MGT1000Organisational Behaviour 

MKT1001Introduction to Marketing

STA2300Data Analysis

Plus one of the following three courses:  

FIN1101Introduction to Corporate Finance

MGT2204Business Ethics and Governance

POL1000Government, Business and Society 

Marketing Major: 

MKT1002Consumer Behaviour 

MKT2001Promotion Management 

MKT2002Global Marketing 

MKT2004Marketing Channels 

MKT2012Services Marketing 

MKT3001Applied Business Research 

MKT3007Marketing Strategy 

 plus one from the following:

BUS3000Work Integrated Learning 

MKT2020 Sports Marketing 

MKT3006Small and Medium Enterprise Development 

Entry requirements

• Year 12 English (4 SA) or equivalent
• Maths A (4 SA) or equivalent is assumed

English Language Requirements

Domestic and international students from a non-English speaking background are required to satisfy English Language requirements. This program requires a minimum of IELTS 6.0 or equivalent.

If you do not meet the English language requirements you may apply to study a University-approved English language program.

OP/Rank

The 2015 OP/Rank for this program is: 16/64

International entry requirements

English Language Requirements

Domestic and international students from a non-English speaking background are required to satisfy English Language requirements. This program requires a minimum of IELTS 6.0 or equivalent.

If you do not meet the English language requirements you may apply to study a University-approved English language program.

Pre-requisites

Year 12 Senior Certificate or equivalent from a recognised institution. Find your country's level of qualificationand minimum entry requirements for this program.

• A-level Mathematics or equivalent is assumed

You may be able to apply for scholarships to help with your study costs.