Geneva Business School logo
  • Tuition Fee:
  • $ 12.5k
  • Languages of instruction:
  • English

    Photos of university / #genevabusinessschool

    This Master in Business Administration with a Major in Digital Marketing will give professionals tools they require to adapt their approaches and continuously integrate new developments in their work process and decision making. This program will teach to manage technology constant changes and how they affect consumer behaviour, completely revolutionizing the traditional approach to marketing.

    The program requires the successful completion of 90 credits. The program consists of 4 groups of courses common for all Masters, from which students may select the desired subjects to study: Core Courses, Elective Courses, Master Thesis and the following Orientation Courses, which are mandatory to complete the selected major:

    Digital Business

    Community Management

    Techniques of Website Creation

    Cyber Law

    Media Effectiveness and Management

    Case Studies

    Program requirements

    Selection Criteria

    GBS’s selection process emphasises leadership potential, academic ability, personal qualities and competencies. We are looking for candidates with managerial experience, people skills and a proven academic record.

    Admission Requirements

    - Bachelor degree or equivalent in a related field (plus 2 years experience). For Executive Master, 5 years experience

    - Completed application form with passport photo included

    - Photocopy of all academic diplomas or certificates

    - Official English exam results: IELTS 6.0, TOEFL IBT 70, proof of studying previously in an English speaking environment for a minimum of 3 years, or successful completion of the university’s admission examination.

    - Photocopy of your passport

    - Receipt for the payment of the application fee

    - Curriculum Vitae (C.V.)

    - Recommendation letter

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