Graduate Advertising Creativity

Learn to put together a professional portfolio of work that is essential for a career in an advertising agency’s creative department or a marketing communications company. You work on live briefs, and write and design real ads for real products. You learn to focus your ideas, and as a copywriter or art director, you put together a portfolio of work that may get your foot in the door of an advertising agency’s creative department or marketing communications company. There is also the opportunity for students’ work to be published. This qualification is recognised by the prestigious international D&AD International University Network and has the full support of the Communication Agencies Association of New Zealand (CAANZ). Guest speakers from client companies and leading advertising agencies such as Spark, TVNZ, New Zealand Post, MediaWorks, Saatchi & Saatchi, DDB, Film Construction feature throughout the year. 

Duration: 1 year full-time / 2 years part-time

Career opportunities

• Art director
• Copywriter
• Creative departments of advertising agencies
• Account service departments of advertising agencies
• Non-traditional communication companies

Structure

CORE PAPERS
Level 7:
147764 Creative Principles and Strategy (15 points)
147772 Copywriting (15 points)
147774 Campaigns (15 points)
147835 Advertising Art Direction (15 points)
ADVT780 Applied Creative Strategies (15 points)
 

SELECT 45 points from:
Level 6:
116232 Photography (15 points)
146735 Visual Communication (15 points)
146747 Moving Image Production I (15 points)
146750 Interactive Media Production I (15 points)
ADVT602 Media Psychology, Strategy and Planning (15 points)
MARS603 Communication in Marketing, Advertising, Retailing, Sales (15 points)

Level 7:
147723 Persuasive Communication (15 points)
147792 Advanced Copywriting (15 points)
147816 Promotional Culture (15 points)
147827 Sponsorship and Promotion (15 points)
147832 Advanced Advertising Art Direction (15 points)

Entry requirements

• Graduate certificate and diploma entry requirements
• A letter of application
• CV
• Completion of the 2017 copy test
• Academic transcript
• Interview
• Applicants for whom English or Māori is not their first language must provide proof of their English proficiency. IELTS (academic), completed within the last two years is the preferred test for entry. Minimum requirements are as follows: 6.5 overall with 7 in writing, 6 in reading,  6 in listening and 6 in speaking.

Study abroad fees at AUT University: what you'll pay

2016 fees per semester in NZ dollars

• Tuition fee for Study Abroad: NZ$12,500 per semester
• Enrolment fee: NZ$150
• Learner services levy: NZ$320.08 per 60 points
• Placement fee (internship option only): NZ$800
• AUT Insurance Premium: NZ$294.50 per semester

Other compulsory fees (in addition to tuition fees)

• 2016 Compulsory Student Services Fee - $573.30 for 120 points or $4.77 per academic point (GST incl)
• 2016 Building Levy- $66.85 for 120 points or $0.56 per academic point (GST incl)