Multimedia and Public Relations

The programme aims to develop intellectual, social and practical skills in public relations. It promotes a strong academic and vocational background. It enhances ability to analyse, interpret and understand issues related to the public relations industry, on a national and international level.

Semester 1

• Fundamental Issues in Public Relations
• PR and Society: Concepts and Ethics
• Public Relations Campaigns: Design and Implementation

Semester 2

• Strategic Communication Management
• Advertising and Marketing
• Events Management

Semester 3

• Dissertation

WHAT WILL BE STUDIED

The overall purpose of the programme is to educate those who would like to work in the Public Relations industry across the UK, and beyond.

The MA in Public Relations aims at enabling students to:

• Gain systematic and in depth knowledge of issues related to public relations;
• Understand key developments in the public relations industry, associated with the logic of globalisation;
• Explore the complex nature of the public relations campaign building;
• Examine the relationship between new contexts of production and questions of branding and marketing
• Research the market in a clear and effective way;
• Examine the relationship between public relations and branding, advertising, marketing;
• Identify key research agendas in the practice of public relations.

Bachelor or equivalentIELTS 5.5 or English Language Requirements IELTS band: 6.5 IMPORTANT NOTE: Since April 2014 the ETS tests (including TOEFL and TOEIC) are no longer accepted for Tier 4 visa applications to the United Kingdom. The university might still accept these tests to admit you to the university, but if you require a Tier 4 visa to enter the UK and begin your degree programme, these tests will not be sufficient to obtain your Visa. The IELTS test is most widely accepted by universities and is also accepted for Tier 4 visas to the UK- learn more.