Hong Kong Institute of Education logo
  • Tuition Fee:
  • $ 21.5k
  • Languages of instruction:
  • English

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    By being an environment made up of companies of all levels, the Italian Design System is the best opportunity for professionals from all over the world to express their innovation freely 'cause it resumes everyday different requests to experiment new methodologies. By being an integral part of this system, the designer has the chance to cooperate both with big companies being involved in a process strictly connected to real life trend and competition market, and with small-medium concern companies, real core of italian economy. The Master allows students to analyse thoroughly different project fields: product design for large scale and medium concern businesses, packaging design, furniture design and self-production products design.

    Professional Opportunities

    After the course, graduates can easily join the professional world, either as freelance or associate, in professional design studios, in company’s design departments.

    Target

    The Master course is aimed at graduates in Architecture, Product Design and Interior Design from all over the world that want to improve their project experience with the world of the Italian design.

    Methodology and structure

    The Product Design Master is intended to guide students in mapping a project method. Throughout the interpretation of expressive and behavioural codes, of contemporary trends, and of material technologies, students will develop a numerous of project experiences whose results, at the end, will be gathered to enrich personal portfolios.

    The goal is therefore to let the project assume an unceasing strategic value, responding to all needs of design industries. Projects developed during the entire course allow students to be lead step by step to the Italian Design System: an extremely open source system, which calls designers from all over the world to work with Italian companies. Its richness is in a network of companies that seek design innovation, throughout their knowledge in building high quality products, together with high professional artisans, which can build any prototype using all sort of technologies

    Throughout 4 weeks of intensive workshops all participants - from different countries and different project cultures – will arise and align their know how. The course’s development mainly focuses on three projects (increasingly different for length and complexity), projects which will investigate the three most important fields of Product Design: Lifestyle, Food and Mobility. All projects will simulate real professional approach: brief, development, presentation.

    The course includes conferences held by well-known professional of the design field. Visits to companies, showrooms and the participation in cultural events (SALONE DEL MOBILE di Milano) and cross-disciplinaryworkshop will complete the program.

    Topics

    • Communication Lab

    • Cross-disciplinary Influences

    • Design Language

    • Innovation and Strategy

    • MATERIAL TECHNOLOGY

    • Salone del mobile Language Experience

    • SELF PROMOTION AND PERSONAL BRANDING

    • Territorial Influences

    • WORKSHOPS

    • Main Projects


    Program requirements

    In order to be eligible for admission to a IED Master Program applicants must:hold a Bachelor Degree or equivalent Diploma (issued by Private Institutions at University Level)*be proficient in the language of the chosen course (English/Italian);Comply with Admission and Enrolment procedures;*In absence of a BA Degree or Equivalent Diploma, applicants should have relevant work experience of at least 2 years. English Language Requirements IELTS band: 5.5 TOEFL iBT® test: 68
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