By being an environment made up of companies of all levels, the Italian Design System is the best opportunity for professionals from all over the world to express their innovation freely 'cause it resumes everyday different requests to experiment new methodologies. By being an integral part of this system, the designer has the chance to cooperate both with big companies being involved in a process strictly connected to real life trend and competition market, and with small-medium concern companies, real core of italian economy. The Master allows students to analyse thoroughly different project fields: product design for large scale and medium concern businesses, packaging design, furniture design and self-production products design.
After the course, graduates can easily join the professional world, either as freelance or associate, in professional design studios, in companys design departments.
The Master course is aimed at graduates in Architecture, Product Design and Interior Design from all over the world that want to improve their project experience with the world of the Italian design.
Methodology and structure
The Product Design Master is intended to guide students in mapping a project method. Throughout the interpretation of expressive and behavioural codes, of contemporary trends, and of material technologies, students will develop a numerous of project experiences whose results, at the end, will be gathered to enrich personal portfolios.
The goal is therefore to let the project assume an unceasing strategic value, responding to all needs of design industries. Projects developed during the entire course allow students to be lead step by step to the Italian Design System: an extremely open source system, which calls designers from all over the world to work with Italian companies. Its richness is in a network of companies that seek design innovation, throughout their knowledge in building high quality products, together with high professional artisans, which can build any prototype using all sort of technologiesThroughout 4 weeks of intensive workshops all participants - from different countries and different project cultures will arise and align their know how. The courses development mainly focuses on three projects (increasingly different for length and complexity), projects which will investigate the three most important fields of Product Design: Lifestyle, Food and Mobility. All projects will simulate real professional approach: brief, development, presentation.
The course includes conferences held by well-known professional of the design field. Visits to companies, showrooms and the participation in cultural events (SALONE DEL MOBILE di Milano) and cross-disciplinaryworkshop will complete the program.
Innovation and Strategy
Salone del mobile Language Experience
SELF PROMOTION AND PERSONAL BRANDING