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  • Tuition Fee:
  • $ 11.2k
  • Languages of instruction:
  • English

    Develop the advanced knowledge and skills you need to implement, manage and evaluate marketing strategies in today’s globally connected yet volatile economy.
    As a discipline, marketing has experienced a steep learning curve in the face of recent economic shifts. This means the in-depth market research, data analysis, strategic planning and management skills of this Master’s degree have never been more vital to delivering business success. This MA in Strategic Marketing programme has been designed by London School of Business & Finance (LSBF) and is validated and awarded by the International Telematic University UNINETTUNO.

    The programme is structured to provide professional marketers the up-to-date skills they need to move to the forefront of this constantly changing field.

    All of the modules are designed to ensure that Marketing management principles underpin learning and assessment strategies. You also have the opportunity to tailor the course to your specific career objectives through our specialist learning pathways.

    The research, critical analysis, communication and management skills you develop are further enhanced through the final Research Dissertation/Project. This gives you the opportunity to apply your knowledge to key marketing discipline of your choice.

    STAGES

    Stage I

    • Strategic Marketing Management
    • Consumer Behaviour and Research
    • Marketing Communications
    • Research Methods

    Stage II

    • Specialisation Module I **
    • Specialisation Module II **
    • Specialisation Module III**
    • Research Methods

    Stage III

    • Dissertation

    **See below for elective specialisation modules. All specialisations are available, subject to student demand.

    This MA in Strategic Marketing programme has been designed by London School of Business & Finance (LSBF) and is validated and awarded by the International Telematic University UNINETTUNO.

    Core Modules

    • Strategic Marketing Management
    • Consumer Behaviour and Research
    • Marketing Communications

    Program requirements

    UK undergraduate degree (any class) or equivalent – any subject areasEnglish Levels 5.5 IELTS (5.5 in all bands)No working experience is required, but it is considered an advantageStudents who fail to meet academic requirements can be assessed on their relevant work experience (5 years management experience minimum for mature study route) English Language Requirements IELTS band: 5.5 IMPORTANT NOTE: Since April 2014 the ETS tests (including TOEFL and TOEIC) are no longer accepted for Tier 4 visa applications to the United Kingdom. The university might still accept these tests to admit you to the university, but if you require a Tier 4 visa to enter the UK and begin your degree programme, these tests will not be sufficient to obtain your Visa. The IELTS test is most widely accepted by universities and is also accepted for Tier 4 visas to the UK- learn more.
    • LSBF Scholarships
    • HRH Emerging Markets Scholarship (Patron's Scholarship)
    • Principal's Scholarship for Entrepreneurship
    • Vice Rector's Scholarship for Academic Excellence
    • LSBF Women in Business Scholarship
    • Oracle Capital Group Scholarship
    • Family Scholarship

    Accreditation

    The MSc Strategic Marketing is designed by LSBF, and validated by London Metropolitan University (London Met).

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