Postgraduate study in the City of London providing the intellectual and practical skills required by retail professionals to succeed
Apply marketing and general management skills to the retail sector throughout your year of study at INTO University of Stirling London.
Why apply for a Master's degree at INTO University of Stirling London?
Who should apply?
If you have completed an undergraduate degree and are looking to further develop your subject knowledge and analytical skills for application in the fast-paced financial world, then a postgraduate Master's degree is for you.
You will learn how to take both general management and marketing skills and apply them to a range of retail-specific issues, such as developments in the supply chain, the role of buying and merchandising in the retail sector, retail marketing and retail strategy. These are all set into the context of the change to digital marketing and the pressures that come from multi-channel retailing. Ultimately, retailing is still a people business and you will learn to understand and relate to your customers and to your staff in order to improve the business.
During this programme you may study:
Over the summer period (term 3) you are required to carry out a significant piece of academic work on your own initiative, using the skills and knowledge gained through the programme. This culminates in the submission of a written dissertation.