Innovation is an imperative for most private firms, but it is also increasingly vital in the public sector. As a result, competencies in innovation management are regarded as core by CEOs and governments alike.
The first semester features a mix of theoretical and more hands-on courses: Classic and Contemporary Readings in Innovation and Entrepreneurship; Management Research Methods; Entrepreneurship Shaping Entrepreneurial Thinking; and New Product Development Clinic, where students work in groups with a specific challenge.
The second semester comprises three specialising courses. Organising for Innovation aims to develop an understanding of the internal perspective and context of innovation, focusing on the activities of innovation and how to organise effectively for them. Appropriating Innovation Managing Intellectual Property aims to develop an understanding of how intellectual property rights, particularly patents, can be used as tools for technology development. Open and User-Driven Innovation aims to enable students to understand which relevant sources of innovation exist outside firms, and how firms can systematically use these external sources both as leverage for new product development and to enhance their innovative capability.
In the third semester, students can choose courses in their areas of interest. These can be taken at Aarhus University, at a partner university outside Denmark or at the AU Summer University. Students can also participate in internship programmes in Denmark or abroad.
The fourth semester is devoted to the final thesis, where students have the opportunity to concentrate on and specialise in a specific field of interest.
The MSc in Innovation Management programme provides students with the competencies and skills to take up managerial positions in both production companies and consulting firms, working specifically with planning and implementation of innovation strategies, the creation and advancement of innovative processes, and the development of new businesses.
Management Research Method
The learning objective of this course is to enable you to conduct empirical business research in a valid and reliable manner. You learn how to formulate research questions and to identify an appropriate research plan and methodology for the given set of research questions. This includes methodologies how to define unit of analysis and sample as well as methodologies how to collect, analyze and interpret data.
Entrepreneurship: Shaping Entrepreneurial Thinking
This course will enable you to develop entrepreneurial thinking and behaviour and to start your own firm based on your business ideas. Students develop and evaluate business ideas and learn how to develop a compelling business case based on entrepreneurial market research. The course furthermore includes the decision on the appropriate legal form for their new venture and new venture financing.
Classic and Contemporary Readings in Innovation and Entrepreneurship
New Product Development Clinic
The learning objective is to enable you to understand and execute the crucial tasks in the new product development process from idea generation to commercialisation. The course takes a concrete development problem as point of departure. Students will generate ideas for the solution of this problem and then carry out concept testing, prototype development, market assessment and pre-launch activities. Therefore, you will experience all the challenges in the new product development process hands-on. The course will be co-taught with faculty from School of Business and Social Sciences and Aarhus School of Engineering. The teaching method of the course is project-based.
Appropriating innovation Managing Intellectual property rights
In this course the aim is to develop an understanding of how intellectual property rights, particularly patents, can be used as tools for technology development. A short introduction to the history and theory of patents is followed by an examination of the use of patents as tools of technology development. The course will also consider the evidence in support of the theory that patents on significant inventions are used to control and block 'downstream' innovation. Furthermore, the course will consider the 'anti-trust'- patent so-called 'interface' and recent changes to policy in favour of patents in the US.
Organising for InnovationIn this course the aim is to develop an understanding of the firm-internal perspective and context on innovation. This includes the formulation of and decision for innovation strategies, organisational structures and designs for innovation, creativity and performance within innovation teams, cooperation between R&D and marketing in the new product development process, champions and promotors of innovation, the management of radical innovation and the measurement of innovation performance.
Open and User-Driven Innovation
Shorter product life cycles and increased technological complexity of new products and services force firms to increasingly open their innovation processes to external sources of innovation. The learning objective of this course is therefore to enable you to understand which relevant sources of innovation exist outside the firm and how a firm can systematically use these external sources as leverage for new product development and for enhancing the innovative capability of a firm. The course includes emerging forms of open and distributed innovation. Specific focus will be given to user-driven innovation, including market orientation in the new product development process, lead user innovation, user communities and user toolkits.