On completion of this course you will be able to:
- contribute to the development of brands and their market places, through the ability to analyse markets and their behaviours.
- assess critically the relationship between organisations, their external context, and their management process.
- review critically and apply creatively the body of knowledge relating to organisations, their external context, and their management process.
- make informed judgements about the appropriate application of theory to managerial practice in relation to organisations, their external context and their management process.
- evaluate and recommend options for the improvement of managerial practice in relation to organisations, their external context and their management process.
What will I study?
Human Resources Management
- Provides the knowledge required to understand the organisational importance of creating a performance management culture aligned to strategic business objectives.
Financial and Management Accounting
- Provides a foundation in the theory and practice of general accounting in both public and private sectors.
Principles of Marketing
- Develops students' awareness and understanding of the integrated role that marketing plays in business and the impact it has on society from both a business and consumer perspective.
Two of the following modules:
- Introduces students to the principles of international business. It is designed to help students to understand the international business environment in terms of variation in political, economic, social, cultural, legal and ethical dimensions.
- Develops students' knowledge and understanding of the nature of E-Business and E-Commerce and how it differs from traditional business modules, as well as analyse the Internet infrastructure and the variety of firms competing in E-Business markets.
Entrepreneurship and Small Business Management
- Provides students with knowledge of the significance of entrepreneurship and the small business sector within developed and developing economies, and enables a research-led understanding of the sociological factors that affect the small business birth, growth, success and failure internationally.
Operations and Supply Chain Management
- Provides students with an understanding of the management of the creation of goods and services and their delivery to the customer.
- Concerned with how firms are able to achieve sustainable competitive strategic advantage.
Integrated Marketing Communications
- Provides students with an understanding of the current theories and practices of marketing communication.
- Examines how marketing research supports marketing decisions by developing knowledge of the qualitative and quantitative methodologies used to understand markets and consumers, and of the ways in which the information used to make marketing decisions is gathered, analysed and presented.
The following year round module will also be studied:
Management Skills and Personal Development
- Designed to stimulate the personal and professional development of students and to enhance employability. It covers a range of topics including: verbal and non-verbal communication; multicultural team work and cultural intelligence; presentation skills; and creativity and problem solving.