University of East logo
  • Tuition Fee:
  • Local: $ 11.7k / Year
  • Foreign: $ 18.6k / Year
  • Languages of instruction:
  • English

    A Marketing Masters from London allowing non-business graduates to develop their skills in marketing and management

    The London-based MSc in Marketing and Management at the University of East Anglia, London provides an understanding of marketing and business functions and develops your skills in general management.

    Tracking your progress

    Students are required to complete a combination of compulsory modules and specialist optional modules to gain the MSc qualification. The nine taught modules are assessed through a mixture of examinations and coursework.

    On completion of this course you will be able to:

    • contribute to the development of brands and their market places, through the ability to analyse markets and their behaviours.
    • assess critically the relationship between organisations, their external context, and their management process.
    • review critically and apply creatively the body of knowledge relating to organisations, their external context, and their management process.
    • make informed judgements about the appropriate application of theory to managerial practice in relation to organisations, their external context and their management process.
    • evaluate and recommend options for the improvement of managerial practice in relation to organisations, their external context and their management process.

    What will I study?

    Semester 1:

    Human Resources Management

    • Provides the knowledge required to understand the organisational importance of creating a performance management culture aligned to strategic business objectives.

    Financial and Management Accounting

    • Provides a foundation in the theory and practice of general accounting in both public and private sectors.

    Principles of Marketing

    • Develops students' awareness and understanding of the integrated role that marketing plays in business and the impact it has on society from both a business and consumer perspective.

    Semester 2:

    Two of the following modules:

    International Business

    • Introduces students to the principles of international business. It is designed to help students to understand the international business environment in terms of variation in political, economic, social, cultural, legal and ethical dimensions.


    • Develops students' knowledge and understanding of the nature of E-Business and E-Commerce and how it differs from traditional business modules, as well as analyse the Internet infrastructure and the variety of firms competing in E-Business markets.

    Entrepreneurship and Small Business Management

    • Provides students with knowledge of the significance of entrepreneurship and the small business sector within developed and developing economies, and enables a research-led understanding of the sociological factors that affect the small business birth, growth, success and failure internationally.

    Operations and Supply Chain Management

    • Provides students with an understanding of the management of the creation of goods and services and their delivery to the customer.

    Strategic Management

    • Concerned with how firms are able to achieve sustainable competitive strategic advantage.

    Semester 3:

    Integrated Marketing Communications

    • Provides students with an understanding of the current theories and practices of marketing communication.

    Market Research

    • Examines how marketing research supports marketing decisions by developing knowledge of the qualitative and quantitative methodologies used to understand markets and consumers, and of the ways in which the information used to make marketing decisions is gathered, analysed and presented.

    The following year round module will also be studied:

    Management Skills and Personal Development

    • Designed to stimulate the personal and professional development of students and to enhance employability. It covers a range of topics including: verbal and non-verbal communication; multicultural team work and cultural intelligence; presentation skills; and creativity and problem solving.

    University requirements

    Program requirements

    Academic requirements:Typically, a 2:2 degree (or international equivalent) in a non-business related subject. Students who have previously studied business or management may be considered for entry on a case-by-case basis.English requirements:IELTS 6.5 (with a minimum of 6.0 in each subskill) or equivalent.Students who do not meet the minimum English language requirements can apply for English for Postgraduate Study, or the Pre-Sessional English course. English Language Requirements IELTS band: 6.5 IMPORTANT NOTE: Since April 2014 the ETS tests (including TOEFL and TOEIC) are no longer accepted for Tier 4 visa applications to the United Kingdom. The university might still accept these tests to admit you to the university, but if you require a Tier 4 visa to enter the UK and begin your degree programme, these tests will not be sufficient to obtain your Visa. The IELTS test is most widely accepted by universities and is also accepted for Tier 4 visas to the UK- learn more.


    High achievement is important to INTO and its students. We reward the academic success of the best students and in 2010 gave over £1m in scholarships that helped fund their studies.

    If you have a strong academic record you will have the opportunity to apply for an INTO scholarship. These recognise those that have worked hard to join us and have the potential to go on to study at the highest levels. Every study centre offers scholarships and each application is considered with great care.

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    University of East logo
    • Tuition Fee:
    • Domestic students: $ 10.4k / Year
    • International students: $ 19.9k / Year
      University of East logo
      • Tuition Fee:
      • Domestic students: $ 11.7k / Year
      • International students: $ 18.6k / Year