The International Marketing MBA covers fundamental approaches of understanding markets, competitors, product portfolios and consumer behavior from an international perspective. It emphasizes current developments in e-marketing strategies and changes in advertising and the use of media.
This program equips graduates with the necessary tools, skills and mindset required to be effective international marketers.
Duration: Three terms
Credits: 72 ECTS/57 CH
Start Dates: October, January, March
Locations: Barcelona, Munich, Geneva, Montreux
Teaching Language: English
Campus Exchange Programs: You can transfer to any of the four main campuses after any completed term. We also have exchange programs with a long list of other universities around the world. Please see the list of our partners.
Double Degrees: When studying a graduate degree at European University you can also obtain a second masters degree from Nichols College in Massachusetts.
Career Counseling: EU has departments on each campus to help students find jobs in their field of study.
Graduates leave this program with all the tools they need to be effective players in the field of international marketing.
Elective Majors TERM III
Major in International Marketing