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  • Tuition Fee:
  • $ 6.42k
  • Languages of instruction:
  • English

    The International Marketing MBA covers fundamental approaches of understanding markets, competitors, product portfolios and consumer behavior from an international perspective. It emphasizes current developments in e-marketing strategies and changes in advertising and the use of media.

    This program equips graduates with the necessary tools, skills and mindset required to be effective international marketers.

    Duration: Three terms

    Credits: 72 ECTS/57 CH

    Start Dates: October, January, March

    Locations: Barcelona, Munich, Geneva, Montreux

    Teaching Language: English

    Campus Exchange Programs: You can transfer to any of the four main campuses after any completed term. We also have exchange programs with a long list of other universities around the world. Please see the list of our partners.

    Double Degrees: When studying a graduate degree at European University you can also obtain a second master’s degree from Nichols College in Massachusetts.

    Career Counseling: EU has departments on each campus to help students find jobs in their field of study.


    Graduates leave this program with all the tools they need to be effective players in the field of international marketing.

    Core Courses

    Graduate Programs

    TERM I

    • MCO 101 - Management Skills (4)
    • MCO 102 - Organizational Behavior (4)
    • MCO 103 - Managerial Accounting (4)
    • MCO 104 - Marketing (4)
    • MCO 105 - Quantitative Business Methods (4)
    • MCO 106 - Negotiation (seminar) (1)
    • MCO 107 - Business Law (seminar) (1)
    • Industrial Visits and Invited Managers Lectures (1)

    TERM II

    • MCO 201 - Finance (4)
    • MCO 202 - Human Resources Management (4)
    • MCO 203 - Global Economics (4)
    • MCO 204 - Strategic Management (4)
    • MCO 205 - Management Information Systems (4)
    • MCO 206 - Communication Skills (seminar) (1)
    • MCO 207 - Job Career Planning (seminar) (1)
    • Industrial Visits and Invited Managers Lectures (1)

    Elective Majors TERM III

    Major in International Marketing

    • MIK 301 - International Marketing (4)
    • MIK 302 - Sales Management (4)
    • MIK 303 - Marketing Research (4)
    • MIK 304 - E-Marketing (4)
    • MIK 305 - Advertising & Media (4)
    • Research Report (6)

    Audience



    Program requirements

    DiplomaA bachelor degree from an accredited college or university.English Requirements Unless you are a native English speaker, you must submit a certificate of English proficiency.TOEFL score 213 (computer based), 79/80 (internet based) or 550 (paper based). Institute code 0476IELTS score 6.0Cambridge ESOL, Certificate in Advanced English (CAE), minimum CEU's internal English exam (for more information please contact us)Recommendations Submit 2 letters of recommendation from academic and/or professional sources familiar with your performance and potential for leadership. Any letter not written in English must be accompanied by a certified English translation. Applicants are recommended to use the PPI (Personal Potential Index) tool, available at www.ets.org for this purpose.In addition applicants must satisfy any 2 of the following criteria: A minimum grade point average (GPA) of 3.0 on a scale of 4.0 (B average)A satisfactory score on the GMAT or GRE2 years or more of effective managerial or professional work experience which may include military dutyA personal interview with the Dean English Language Requirements IELTS band: 6 TOEFL paper-based test score : 550 TOEFL iBT® test: 80
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