Marketing Analytics

The Simon Business School Master's in Marketing Analytics is distinct from the rest. We apply our signature analytics-based approach to the field, leveraging the power of big data to take the guesswork out of marketing. Through a combination of theory and application, our curriculumdeepens your perspective while training you to discover and communicate marketing solutions in a fast-paced digital industry. The comprehensive experience builds versatile skill sets ideal for careers in business analytics, data analysis, marketing, market research, pricing, and sales management. This is a STEM designated program.

Requirements

• Online application form
• Current résumé
• One required essay (12-point font, 250-500 word limit)
• Applicant fun fact (12 point, 25 word limit)
• School-issued official transcripts, scanned, and uploaded for each college attended (admitted students will be required to submit official transcripts at a later date)
• Test-taker results for GMAT or GRE, (including Analytical Writing Assessment scores, Integrated Reasoning scores, etc.) scanned and uploaded 
• Test-taker results for TOEFL or IELTS, scanned and uploaded (all international candidates except those who received a degree from an English-speaking institution) 
• One letter of recommendation (submitted electronically); a second letter of recommendation is optional
• $150 application fee. Simon Business School is honored to waive the application fee for active-duty military members and military veterans.

Scholarships

• Meliora Scholarship
• Global Education