Marketing

Study mode:On campus Study type:Full-time Languages: English
Foreign:$ 3.95 k / Year(s) Deadline: Sep 30, 2024
155 place StudyQA ranking:3918 Duration:4 years

The Marketing field attracts students because it is seen to be an area of study which leads to exciting and challenging work both locally and overseas. Marketing has become recognised as being crucial to success in not only the private sector but also in many other organisations not traditionally regarded as being business enterprises. Given the massive changes taking place in our social, economic and political environment, the tasks of identifying and serving customers’ needs, managing communications with ever-advancing technology and meeting management objectives through marketing strategy have never been more challenging. The Marketing specialisation within BBusSc prepares students to effectively meet these challenges.

The increasing demand for marketing graduates who can immediately apply their knowledge and skills in the workplace and in particular those who have a solid knowledge of the fundamentals of business, testifies to the popularity of the Marketing specialisation of the BBusSc degree and the Postgraduate Diploma in Management in Marketing

Career prospects are not limited to those types of companies traditionally associated with marketing, i.e. consumer goods sellers; banks, insurance companies, retailers, market research houses, the public sector and many other organisations are employing Marketing graduates on an increasingly greater scale. In addition, with the emphasis today on small business, many graduates find great success in starting their own businesses.

First Year Core Modules

  • ACC1006F Financial Accounting
  • BUS1036F Evidence-based Management
  • ECO1010F Microeconomics
  • INF1002F Information Systems I
  • MAM1010F Mathematics 1010
  • ACC1012S Business Accounting OR
  • ACC2011S Financial Reporting I
  • ECO1011S Macroeconomics
  • MAM1012S Mathematics 1012
  • STA1000S Introductory Statistics 

Second Year Core Modules

  • BUS2010F/S Marketing I
  • ECO2003F Microeconomics II
  • FTX2020F Business Finance OR
  • FTX2024S Corporate Financial Management
  • STA2020F/S Applied Statistics
  • CML1004S Business Law I
  • ECO2007S Co-operation and Competition
  • ECO2004S Macroeconomics II
  • PHI2043S Business Ethics

Third Year Core Modules

  • BUS3039F People Management
  • BUS3041F Marketing IIA
  • ECO3020F Advanced Macro & Microeconomics
  • STA3022F Research and Survey Statistics
  • BUS3008W Research in Marketing
  • BUS2033F/S Professional Communication
  • BUS3038S Introduction to Project Management OR
  • An approved 3000 level course
  • BUS3043S Marketing IIB

Plus 1 course from:

  • ECO3009F Natural Resource Economics
  • ECO3016F History of Economic Thought
  • 18 7 ECO3021S Quantitative Methods in Economics
  • ECO3022S Advanced Labour Economics
  • ECO3023S Public Sector Economics
  • ECO3024F International Trade & Finance
  • ECO3025S Applied International Trade Bargaining

Fourth Year Core Modules

  • BUS4026W Marketing III
  • BUS4050W Strategic Thinking
  • BUS4052H Marketing Research Project
  • BUS4058F Strategic Marketing
  • Certified copies of official academic transcripts in ENGLISH (full transcripts for each tertiary institution attended)
  • Certified copies of degree certificates in ENGLISH (for each tertiary institution attended where applicable)

International applicants for whom English is a second language are required to submit one of the following:

  • a recent score (obtained within 3 - 5 years before application for admission) of at least 570 (paper-based test) or 230 (computer-based test) on the Test of English as a Foreign Language (TOEFL)
  • a recent overall band score of 7.0 (with no individual element of the test scoring below 6.0) on the International English Language Testing System (IELTS).
  • or, noting that this may only be written at certain designated venues within South Africa, a score of at least 65% on the university's Placement Test in English for Educational Purposes (PTEEP).
Similar programs:
Study mode:On campus Languages: English
Local:$ 8.09 k / Year(s) Foreign:$ 10.5 k / Year(s)
601–800 place StudyQA ranking: 3599
Study mode:On campus Languages: English
Local:$ 9 k / Year(s) Foreign:$ 10.4 k / Year(s)
Deadline: Jan 15, 2025 601–800 place StudyQA ranking: 4289
Study mode:On campus Languages: English
Local:$ 9 k / Year(s) Foreign:$ 10.4 k / Year(s)
601–800 place StudyQA ranking: 3984