PR and Advertising

The program will offer the B stream (1.5 years full-time or part-time equivalent) and the A stream (1 year full-time or part-time equivalent). The C stream (2 years full-time or part-time equivalent) will not be offered in 2017.

The Master of Public Relations and Advertising (MPRA) will provide graduates or those seeking to change careers a professionally relevant, rigorous education in public relations and advertising. As a student you will be challenged to and equipped to think critically and innovatively in your development of PR and advertising strategies. Merging contemporary theory and academic rigour with creativity, research, and practical industry skills, the Master of Public Relations and Advertising is ideal for industry professionals seeking to advance their career, as well as career-changers wanting to enter a vibrant and rapidly evolving industry. The Master of Public Relations and Advertising combines creative approaches with in-depth knowledge of the theory and research behind the planning and implementation of highly successful public relations and advertising strategies.

PR & Advertising B

You have been issued 24 UOC Admission Block Credit. To qualify for the award of the degree, you must successfully complete 24 UOC of cognate courses before being eligible to enroll in any advanced disciplinary courses or electives.

Four cognate courses will be run in each semester; students in the B stream and taking a full-time load must enroll in four cognate courses for their first semester.

Cognate courses (24 UOC)

• MDIA5000 Understanding Contemporary Med (6 UOC)
• MDIA5001 Writing for Media (6 UOC)
• MDIA5004 Media and Public Relations (6 UOC)
• MDIA5006 Feature Writing (6 UOC)
• MDIA5021 Advertising and creativity (6 UOC)
• MDIA5022 Corporate communication (6 UOC)
• MDIA5023 Public relations strategy (6 UOC)
• MDIA5024 Advertising Strategy (6 UOC)

Advanced disciplinary courses (18-24 UOC)

Please note: most courses are only run in ONE semester for the year, and students are strongly advised to plan their program accordingly, as otherwise courses may not be available.

Students in the B stream cannot enroll in any advanced disciplinary courses until they have successfully completed 24 UOC of cognate courses.

As part of the advanced disciplinary courses, students are required to successfully complete:

• MDIA5028 Critical Perspectives PR & Adv (6 UOC)

AND ALSO complete the Practice Path OR the Research Path. (Students can complete only one pathway; or students may elect to complete both pathways.)

Practice Path (12 UOC)

• MDIA5030 Brand Cultures (12 UOC)

OR

Research Path (18 UOC)

• ARTS5100 Research Methods: Theory and Practice (6 UOC)
• MDIA5008 Media Research Project (12 UOC)*

If a student withdraws from the Research Path, the course ARTS5100 will be considered a prescribed elective.

* This course can only be taken in the final semester of enrolment, requires successful completion of at least 24 UOC and a minimum WAM of 75. Students must have completed or be concurrently enrolled in ARTS5100 and must obtain permission from the program authority.

Prescribed electives (24-30 UOC)

Please note: most courses are only run in ONE semester for the year, and students are strongly advised to plan their program accordingly, as otherwise courses may not be available.

• ARTS5503 Academic Writing for the Humanities (6 UOC)
• LAWS8014 Defamation and The Media (6 UOC)*
• LAWS8139 Law and the Culture Industries (6 UOC)*
• LAWS8141 Censorship Contempt & Media (6 UOC)*
• MARK5813 Creativity and Innovation in Marketing (6 UOC)
• MARK5814 Digital Marketing (6 UOC)
• MARK5819 Non-Profit and Social Marketing (6 UOC)
• MARK5820 Events Management & Marketing (6 UOC)
• MDIA5000 Understanding Contemporary Med (6 UOC)
• MDIA5001 Writing for Media (6 UOC)
• MDIA5002 Broadcast Journalism (6 UOC)
• MDIA5003 Online and Mobile Media (6 UOC)
• MDIA5004 Media and Public Relations (6 UOC)
• MDIA5005 Sports, Media and Culture (6 UOC)
• MDIA5006 Feature Writing (6 UOC)
• MDIA5007 Media Ethics and Law (6 UOC)
• MDIA5021 Advertising and creativity (6 UOC)
• MDIA5022 Corporate communication (6 UOC)
• MDIA5023 Public relations strategy (6 UOC)
• MDIA5024 Advertising Strategy (6 UOC)
• MDIA5027 Promotional games (6 UOC)
• MDIA5100 Industry Internship (6 UOC)
• SDES9204 Insight, Processes & Communication (6 UOC)

* Enrolment in these courses requires a minimum WAM of 75

PR & Advertising A

You have been issued 48 UOC Admission Block Credit. To qualify for the award of the degree, you must successfully complete:

Advanced disciplinary courses (18-24 UOC)

• MDIA5028 Critical Perspectives PR & Adv (6 UOC)

AND EITHER

Practice Path (12 UOC)

• MDIA5030 Brand Cultures (12 UOC)

OR

Research Path (18 UOC)

• ARTS5100 Research Methods: Theory and Practice (6 UOC)
• MDIA5008 Media Research Project (12 UOC)*

If a student withdraws from the Research Path, the course ARTS5100 will be considered a prescribed elective.

* This course can only be taken in the final semester of enrollment, requires successful completion of at least 24 UOC and a minimum WAM of 75. Students must have completed or be concurrently enrolled in ARTS5100 and must obtain permission from the program authority.

You may complete both pathways and will only have to complete 12 UOC of Prescribed Electives if you choose this option.

Prescribed electives (24-30 UOC)

Please note: most courses are only run in ONE semester for the year, and students are strongly advised to plan their program accordingly, as otherwise courses may not be available.

• ARTS5503 Academic Writing for the Humanities (6 UOC)
• LAWS8014 Defamation and The Media (6 UOC)*
• LAWS8139 Law and the Culture Industries (6 UOC)*
• LAWS8141 Censorship Contempt & Media (6 UOC)*
• MARK5813 Creativity and Innovation in Marketing (6 UOC)
• MARK5814 Digital Marketing (6 UOC)
• MARK5819 Non-Profit and Social Marketing (6 UOC)
• MARK5820 Events Management & Marketing (6 UOC)
• MDIA5000 Understanding Contemporary Med (6 UOC)
• MDIA5001 Writing for Media (6 UOC)
• MDIA5002 Broadcast Journalism (6 UOC)
• MDIA5003 Online and Mobile Media (6 UOC)
• MDIA5004 Media and Public Relations (6 UOC)
• MDIA5005 Sports, Media and Culture (6 UOC)
• MDIA5006 Feature Writing (6 UOC)
• MDIA5007 Media Ethics and Law (6 UOC)
• MDIA5021 Advertising and creativity (6 UOC)
• MDIA5022 Corporate communication (6 UOC)
• MDIA5023 Public relations strategy (6 UOC)
• MDIA5024 Advertising Strategy (6 UOC)
• MDIA5027 Promotional games (6 UOC)
• MDIA5100 Industry Internship (6 UOC)
• SDES9204 Insight, Processes & Communication (6 UOC)

* Enrolment in these courses requires a minimum WAM of 75

For the 1.5 year stream (B)

• Bachelor degree (or equivalent qualification) in a relevant discipline with a record of academic achievement equivalent to a UNSW credit average of 65%
• Bachelor degree (or equivalent qualification) in any discipline with a record of academic achievement equivalent to a UNSW credit average of 65%, plus one year relevant professional experience
• Honours degree or Graduate Diploma* (or equivalent qualification) in any discipline with a record of academic achievement equivalent to a UNSW credit average of 65%

For the 1 year stream (A)

• Honours degree or Graduate Diploma* (or equivalent qualification) in a relevant discipline with a record of academic achievement equivalent to a UNSW credit average of 65%
• Bachelor degree (or equivalent qualification) in a relevant discipline with a record of academic achievement equivalent to a UNSW credit average of 65%, plus one year relevant professional experience

Relevant disciplines include:

• Arts, Humanities, Social Sciences
• Media, Communications, Journalism, Public Relations, Advertising, Marketing
• Business, Economics, Commerce
• Law
• Design

And

• IELTS Academic version only 6.5 overall (min. 6.0 in each subtest)
• TOEFL Internet-based Test (iBT) 90 overall (min.23 in writing, 22 in reading, listening and speaking)
• TOEFL Paper-based Test  (PBT) 577 overall (min. 5.0 in TWE)