International Business Administrations

Marketing is seen as a crucial function in the DNA of any organisation. The MSc International Marketing programme will develop the knowledge you need to manage and deliver campaigns at a strategic level. This is combined with the skills and insight needed to compete in a global market. The course develops an in-depth understanding of the marketing cycle from consumer behaviour to knowing your customer. It also looks to understand how to build a brand using social networks.

The programme embraces a strong focus on digital media. Where you learn to put theory into practice by studying social media, mobile marketing, big data and analytics.

Our tutors come with experience gained in blue chip companies. Allowing you to engage in real-world case studies that build a commercial appreciation of global, social and ethical issues.

Upon successful completion, you will have the confidence to work in any international business environment.

Accredited by the CMI, you will also gain a CMI Level 7 award as part of your Master’s degree.

The MSc International Marketing degree is awarded by BPP University.

You will benefit from attending a minimum of 3.5 study days per week, which is equivalent to 12 hours. You can expect to devote individual time to prepare for study sessions and participate in interactive discussions.

As this is an international programme, you will learn with students from across the globe. Through small seminar groups, presentations and critical reflection, you will have every opportunity to develop an exciting range of professional skills.

The programme is divided into three stages that will develop and challenge your marketing knowledge:

Stage One – This features four core modules that deliver an overview of marketing theory and practice. These include Market Strategy and Innovation, Integrated Marketing Communication and International Marketing Management, Consumer Behaviour and Sales.

Stage Two – You will gain more in-depth knowledge on how to build a competitive strategy for your chosen markets.

Stage Three – The final stage will consolidate your learning into a practical marketing project. This demonstrates your ability to work at a strategic level and prepares you for the challenge as an international marketer.

Students wishing to study the MSc International Marketing will require

a) a minimum of a 2:2 Honours degree from a UK or recognised international university or another equivalent international qualification; or
b) an acceptable professional qualification equivalent such as the CMI, ILM, CIM, CIMA, at level 6 or above.

Following a review of applications, students may be required to attend a face-to-face interview or take part in a telephone interview. If you do not think you meet the entry requirements, but have other qualifications or work experience, please contact us and we can review your options.

University offers scholarships to domestic and international students.  For more information please visit: bppuniversity.ac.uk/scholarships

There are full time, part time and online study options available.