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The Master in International Commerce & Digital Marketing is a 16 to 18-month master programme fully taught in English. The goal of the programme is to raise digital experts who are fully aware about the latest trends in the digital era. Sudents of the programme will acquire knowledge about international commerce and the usage of the tools and techniques of digital marketing to allow companies to reshape their competitive advantage. The programme involves a practical training giving students the chance to master digital tools as webpage design, Google Analytics, SEO, and social media management. 

The programme is accredited by the Conférence des Grandes Ecoles.

FIRST SEMESTER

Business Core Modules

 

  • Marketing Fundamentals
  • International Strategic Marketing
  • Designing and Managing Marketing Research Projects
  • Sales Techniques
  • Marketing Communications & Media Management
  • Business Law
  • Web Site Development
  • Digital Marketing
  • Digital Tools
  • ICDM Project 1

Managerial & Communication Skills

  • Cultural Diversity (Integration Week)
  • Writing and presentation skills
  • Français FLE
  • Managerial Accounting
  • Mastering Data in Excel

Career Development & Counseling

  • Job Marketing
  • Individual counseling
  • Meeting with practitioners
  • Career Days

SECOND SEMESTER

Business Core Modules

 

  • Negociation Skills
  • International Business and Geopolitics
  • Cross-Cultural Marketing
  • Data Analysis
  • International Commerce
  • Contract Law
  • Advanced Digital Marketing
  • Social Media & Community Management
  • Web Analytics
  • ICDM Project 2

Managerial & Communication Skills

 

  • Thesis Methodology
  • Information systems for managers
  • Français FLE
  • Strategic Management

Career Development & Counseling

  • Job Marketing
  • Individual counseling
  • Meeting with practitioners (PMI)/conferences
  • Career Days

THIRD SEMESTER

Professional Mission & Thesis

  • Internship Thesis
  • Internship Oral Defense
  • Internship Company Assesment


Program requirements

  • A bachelor degree
  • Proficiency in English (Official TOEFL score of 550 at least, or IELTS 6.0)

There is no applictation fee. There are various flexible payments plans as well to pay the tuition fees.

Three main scholarships schemes are offered:

  • Early bird scholarships:

Reduction on the fees for students who confirm their enrollment or pay the full fees before starting the programme.

  • Scholarships provided by ESC Clermont Foundation

Scholarships based on three criteria: Financial situation, academic performance and behavior of the students.

  • Scholarships to go abroad:

Scholarships allowing students to finance part of their stay in Europe as part of their study abroad in partner university or internship.

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