Master in Advertising and Business

The master’s offers a response to the market need a profile to find professionals with creative, yet able to develop fully guaranteed responsible jobs in the field of Corporate Communications and Advertising.

• Itakes: February and October
• Duration: 1 year
• Modality: Campus attendance
• Place: Barcelona
• Language: Español
• Price: 5.100 €
• Schedule Tuesday to Thursday 19h to 22h

Objectives

• To train professionals who can run a business communication plan.
• Understand and apply general and specific aspects of advertising in business.
• Train for a broad view within business and communication management.

Recipients

• Graduates and professionals who wish to deepen their knowledge.
• Experienced professionals who want to take on new tasks and responsibilities.
• Companies seeking staff expertise.
• Graduates in Vocational Intermediate or Higher Grade in the area of ??Advertising and Marketing seeking practical preparation to enter the workforce.
• Graduates in Vocational Intermediate or Higher Grade area businesses seeking practical preparation to enter the workforce.

Professional outings

• Director and Communications Manager
• Director and Marketing Manager
• Entrepreneurs

INSA offers the possibility of internships in companies during the period of delivery of the Master’s

Evaluation and Accrediation

The program evaluation system is based on continuous assessment of each of the blocks through class attendance and / or examination, so that the student must have passed each subject independently. In addition the student must have obtained the minimum grade specified in the final project.

After successfully testing and evaluation of the program as long as there is the minimum attendance required, students to obtain a title Master in Advertising and Business of INSA Business, Marketing & Communication School and a title of IL3-UB.

• Communication in Business Strategy
• Oral and Written Communication
• Internal Communication
• Strategic Communications Planning
• Creativity
• Graphic and Audiovisual Production
• Advertising Media. Media Planning
• Market Research
• Direct Marketing, Promotion and Merchandising
• Public Relations