Marketing Management

Master in Tourism Management For International Experiences. Tourism has turned out to be an economic booster contributing to the economic development of many countries over the last few decades. People see holidays as a necessity, and not as luxury in the present scenario. Tourism calls for coordination and cooperation between travel agents, tour operators, and tourists. It also involves marketing efforts to attract tourists to travel to particular destinations.

At INSA International Business School we know that reality changes so fast nowadays, that it’s crucial to develop a constantly renewed programm for our students. That’s why we choose the best professionals in each area for our Teaching Stuff.

• Itakes: February and October
• Duration: 1 year
• Modality: Presencial
• Place: Barcelona
• Language: Inglés
• Price: 8.100 €
• Schedule Monday to Friday from 19h to 22h

Objectives

• Provides knowledge in digital tools and social networks
• Establish relationship marketing, direct and customer loyalty in digital environments
• Knowledge of the theories and methods of “Revenue Management”.
• Educate and train professionals to generate impact on revenue growth in hotels and restaurants.

Recipients

• Graduates in Tourism.
• Professionals in need of upgrading and wishing to expand their business horizons.
• Companies seeking staff expertise.
• Graduates in Vocational Intermediate or Higher Grade in the areas of Tourism, Food, Travel Agencies and Hospitality Management seeking practical preparation to enter the workforce.

Professional outings

• Revenue Manager
• Hotel Manager or deputy
• Head of Catering and restaurants
• Purchasing Manager
• Food and beverage director

INSA offers the possibility of internships in companies during the period of delivery of the Master’s

Evaluation and Accrediation

The program evaluation system is composed of the attendance at meetings, half a partial evaluation of the course and the preparation and presentation of the final project.

After successfully testing and evaluation of the program as long as there is the minimum attendance required, students to get the title of Master in e-Tourism & Revenue Management of INSA Business, Marketing & Communication School.

• Customer marketing for luxury companies. Acquisition and retention.
• New digital marketing technologies.
• Communication, public relations and events in the tourism sector.
• Analysis of the national and international tourism sector. New models.
• Cruises, golf, congresses, emerging destinations, naturalist.
• Tour Operators.
• Catering management.
• Financial management and economic control of the sector.
• Costs and budgets. Income and yields.
• Innovation management in the tourism sector.
• Guest experience management.
• Revenue management.