Master in Marketing Intelligence

This program is designed to assist in the task of defining a model of advanced customer management, from product orientation to customer orientation. The Marketing Intelligence rational exploits information in different procedures, to provide greater security and efficiency in decision-making.

• Itakes: February and October
• Duration: 1 año académico (Febrero a Febrero)
• Modality: Presencial
• Place: Barcelona
• Language: Español
• Price: 2.400 €
• Schedule Wednesday 19h to 22h

Objectives

• Understand and apply the process of building an information system.
• Understand strategic and tactical decisions and their consequences.
• To train professionals to provide accurate solutions to business problems in the field of Marketing.

Recipients

• Graduates and professionals who wish to expand their business horizons.
• Experienced professionals who want to take on new tasks and responsibilities, as well as have an appreciation.
• Companies seeking staff expertise.
• Graduates in Vocational Intermediate or Higher Grade seeking practical preparation to enter the workforce.

Professional outings

• E-Marketing Manager
• Head of E-Business
• Marketing Intelligence Analyst

INSA offers the possibility of internships in companies during the period of delivery of the Master’s.

Evaluation and Accrediation

The program evaluation system is composed of the attendance at meetings, a mid term evaluation of the course and the preparation and presentation of the final project.

After successful testing and evaluation of the program, as long as there is the minimum attendance required, students obtain the title of Master in Marketing Intelligence of INSA Business, Marketing & Communication School.

• Strategic Marketing Management & Information Systems
• Marketing Research
• Marketing Analytics
• Final Project