This popular Masters degree will give you the perfect start to your professional career in marketing. It is ideal if you wish to gain knowledge and skills in key areas of strategic marketing, particularly in an international environment.
You will be taught how to appreciate modern and prospective new developments in marketing management theory and practice. Through a programme of academic and practical study, you will explore essential areas including international marketing, marketing strategy and marketing research.
You will also gain a comprehensive understanding of key international considerations, including international services marketing, consumer behaviour across cultures and global supply chains.
The course has received industry recognition through the Institute of Export and International Trade (IOE). As a student you will receive free membership of the IOE for one year, providing access to a database of networking opportunities.
The course has a practical focus and you will have the opportunity to develop professional skills through in-company assignments and case studies examining genuine business scenarios.
Our academics are experts in their field with extensive teaching, research and consultancy experience of international standing. As such, our MSc International Marketing Management is globally recognised and attracts students from all over the world, giving you the chance to work with graduates from a range of backgrounds. You will gain an important cross-cultural experience and an understanding of the skills required to work in an international environment.
This Masters degree will prepare you to pursue a career in marketing management within an international or domestic environment. You will develop the professional skills to work within a range of business situations, from large multinational corporations to smaller organisations, or within your own business.
Graduates have all-round knowledge and skills in marketing and international marketing. You will be able to pursue a career in many areas including international marketing, export marketing, marketing research, marketing consultancy, services marketing, social media marketing, direct, digital and interactive marketing, supply chain management, advertising and promotion.
Top graduates who aspire to a research or academic career will also be prepared to pursue a PhD in marketing.
We help you to achieve your career ambitions by providing professional development support as part of the Masters programme. You will develop key professional skills that employers value.
* Consumer Behaviour Across Cultures
* Marketing Research
* Marketing Communications
* International Marketing
* Marketing Strategy
* International Services Marketing
* Global Distribution and Supply Chains
* Professional Skills and Employability
* Company Marketing Project
* Consultancy Project
Choose either of the following:
* Direct, Digital and Interactive Marketing
* Social Media Marketing
Universities in the United Kingdom use a centralized system of undergraduate application: University and College Admissions Service (UCAS). It is used by both domestic and international students. Students have to register on the UCAS website before applying to the university. They will find all the necessary information about the application process on this website. Some graduate courses also require registration on this website, but in most cases students have to apply directly to the university. Some universities also accept undergraduate application through Common App (the information about it could be found on universities' websites).
Both undergraduate and graduate students may receive three types of responses from the university. The first one, “unconditional offer” means that you already reached all requirements and may be admitted to the university. The second one, “conditional offer” makes your admission possible if you fulfill some criteria – for example, have good grades on final exams. The third one, “unsuccessful application” means that you, unfortunately, could not be admitted to the university of you choice.
All universities require personal statement, which should include the reasons to study in the UK and the information about personal and professional goals of the student and a transcript, which includes grades received in high school or in the previous university.
Accredited by the Institute of Export