Corporate Communications and Reputation Management

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In a world where organisations are under increasing public scrutiny, protecting a company's corporate reputation and sending out the right messages are vital for survival. Gain a career in corporate communications, public relations consultancy or in managing corporate brands.

From corporate social responsibility to crisis management, communication is becoming an increasingly major part of business strategy and a growing area of employment. Using the latest research and details of current best practice, you learn how to manage relationships with key stakeholders, including employees, and promote a positive corporate reputation.

Communication specialists who can take a strategic view of business are in high demand and those with a thorough understanding of current communication technology are in short supply. We help to meet that demand by giving you a unique experience combining advanced knowledge of up-to-the-minute communication skills and techniques with case studies and practical examples of best practice. You graduate equipped with analytical tools which can be used across all sectors and will give you a competitive edge in the marketplace.

We have worked to build a course that is tailored to enhance your ability in the job market. We specifically aim to develop an experience that comprises curriculum content, student interaction and building relationships with members of faculty to equip you with the analytical tools and instruments that will allow you to be at the forefront in the marketplace.

Module details

The course consists of both compulsory and optional taught units. Compulsory course units include: Corporate Communications; Corporate Reputation; Employee Communications; and Marketing and Communications Professional Analytics. Optional course units include: Advertising; Business to Business Marketing; Consumer Behaviour; Corporate Social Responsibility; Crisis Management; Digital Technologies for Marketing; International Marketing; Marketing Communications and Branding; Relationship Marketing; Retail Marketing; and Service Marketing.

Full entry requirementsAcademic entry qualification overview: We normally look for a UK bachelor degree with upper second class honours, or the overseas equivalent, in any discipline.When assessing your academic record we take into account your grade average, position in class, references, and the standing of the institution where you studied your qualification. We particularly welcome applications from institutions of high ranking and repute.English language: Students whose first language is not English will be required to take an English language test. English Language Requirements IELTS band: 7 CAE score: (read more) Cambridge English: Advanced (CAE) is part of the Cambridge English suite and is targeted at a high level (IETLS 6.5-8.0). It is an international English language exam set at the right level for academic and professional success. Developed by Cambridge English Language Assessment - part of the University of Cambridge - it helps you stand out from the crowd as a high achiever. 75 (Grade B) TOEFL iBT® test: 100 IMPORTANT NOTE: Since April 2014 the ETS tests (including TOEFL and TOEIC) are no longer accepted for Tier 4 visa applications to the United Kingdom. The university might still accept these tests to admit you to the university, but if you require a Tier 4 visa to enter the UK and begin your degree programme, these tests will not be sufficient to obtain your Visa. The IELTS test is most widely accepted by universities and is also accepted for Tier 4 visas to the UK- learn more.

We have a number of scholarships available across all our Masters programmes - Information can be found here