International Marketing

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The 12 month masters degree programme begins at the end of September. Initially you will spend time developing your understanding of core principles, theory and practice in marketing management, marketing research and marketing strategy and planning. Case studies will explore the particular applications of concepts in an international marketing context. You will also take a compulsory module exploring the principles, theory and practice of international marketing strategy, including approaches to international market selection, entry mode, and planning the marketing mix globally and/or locally. You will also study a compulsory module on Cross-Cultural Communication to help appreciate the challenges and strategies for effective communication when managing in an international context. Beyond the core modules, the programme offers a wide choice of elective modules. You will be able to specialise in the areas of marketing that you feel will best prepare you for your chosen career path. We offer an exciting elective which explores the challenges of international marketing decisions in practice, using an innovative computer-based simulation in association with a USA-based company.

Late September: MSc International Marketing Induction programme (one week)
October - December:
Core Modules

* Cross-Cultural Communication
* The International Marketing Context
* Marketing Management
* Marketing Research

Christmas Break

January (one week): Exams for Semester 1 subjects
January April:
Core Modules

* International Marketing Strategy
* Contemporary Issues in International Marketing
* Research Methods for Dissertation

Elective Modules*: Choose 2 or 3**:

* Business to Business Relationships
* Marketing Communications
* Product and Innovation Management
* Retail Marketing
* Services Marketing
* Strategic Brand Management
* Strategic Environmental Sustainability

At least an upper second-class degree or postgraduate diploma from a UK university or equivalent.English language requirements * IELTS 7.0 with no less than 6.0 in any band * TOEFL IBT 100 with no less than 23 in writing English Language Requirements CAE score: (read more) Cambridge English: Advanced (CAE) is part of the Cambridge English suite and is targeted at a high level (IETLS 6.5-8.0). It is an international English language exam set at the right level for academic and professional success. Developed by Cambridge English Language Assessment - part of the University of Cambridge - it helps you stand out from the crowd as a high achiever. 80 (Grade A)

See the University of Birmingham Website for more details on fees and funding.