International Retail Marketing

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Retailing is a highly significant economic activity on both a national and international scale. The Surrey Business School recognises this in offering an MSc designed for those looking to develop their knowledge of the theory and practice of retail marketing and its application in the international business environment.

The programme also enables you to develop your knowledge of business management more generally. It reflects the demand for highly qualified managers from a rapidly internationalising retail sector in which the competitive significance of advanced retail marketing practices is increasingly acknowledged. It is highly relevant for future managers in retail and related professional services working in both developed and developing business environments.

The programme consists of six compulsory modules, two optional modules from a range of five, and a dissertation.

Compulsory Modules
* International Human Resource Management
* Retail Services Marketing
* International Retailing
* Relationship Marketing
* Retail Buying and Merchandising
* Research Methods
* Dissertation

Optional Modules
* Financial Management
* International Marketing Investigation
* Marketing Communications
* Marketing Research
* Technology-enabled Marketing

Applicants should usually hold a bachelors degree (UK Lower Second/2.2 or above) or equivalent qualification from a recognised British/overseas university. Every applicant is assessed individually on their own merit. Higher level professional qualifications may also be accepted. Relevant work experience could be an additional benefit where applicants have not reached the standard entry requirements, although it is not an admissions requirement for this particular degree programme.Candidates for whom English is not their first language will normally be required to have taken an English language test and achieved a score of either TOEFL 550 or above, IELTS 6.0 or above, or Cambridge Advanced Certificate in English Grade C or above. This test must have been taken within two years prior to the start of the programme you are applying for.The School also assists students whose first language is not English through close cooperation with the University£s Language Centre. English Language Requirements CAE score: (read more) Cambridge English: Advanced (CAE) is part of the Cambridge English suite and is targeted at a high level (IETLS 6.5-8.0). It is an international English language exam set at the right level for academic and professional success. Developed by Cambridge English Language Assessment - part of the University of Cambridge - it helps you stand out from the crowd as a high achiever. 60 (Grade C)