Digital Media

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This course addresses those needs and is designed to provide you with skills in interactive media content creation, interactive design, digital media production, digital media project and account management.

This course will appeal to graduates with an interest in digital media, experienced professionals from the design, media, public relations and marketing sector wishing to retrain for a career change or promotion, and those wishing to progress towards research and PhD studies. The Masters in Digital Media addresses issues in interactive design, interactive media, the internet and its applications, digital solutions for the industry and the public sector, usability design, effective digital media project management, digital audiences and audience research, digital interactive television, mobile communications, and new media ownership. The course will provide skills in the relevant multimedia software.

You will learn how to:
* assess and select the appropriate tools to produce a digital media project
* produce digital media projects using the appropriate software applications
* research and analyse the current issues and future developments in digital media, social media and e-solutions
* manage digital media projects and production teams
* appreciate the complexity of the international digital media and creative industries and communicate effectively in a media professional environment
* apply research, design and management skills to the production of new media projects

Career opportunities
The course is particularly suited to students looking to work in: web design; interactive media production; digital video production; new media project management and account handling; consultancy and policy advice in the area of digital media and communication technology; social media management; training and research in related fields; electronic publishing; on-line journalism and broadcasting; administration, management and research in the new media, digital advertising and marketing and digital information industries.

Course Structure
The course consists of two core modules, four optional modules, and a compulsory triple-module project or dissertation. One of the optional modules can be a "free" module taken from another Masters degree in the University.

Core modules:

* Principles of Digital Media
* New Media Management
* Digital Project/Dissertation

Optional modules currently offered:

* Digital Media Work Placement
* Design for the Internet
* E-Solutions and Digital Media Applications
* Digital Video Production
* Principles of Game Design
* Responsive Environments
* 3D Animation for Multimedia
* Information Society
* Multimedia Journalism
* Fundamentals of Screenwriting
* Media Audiences

The Project/Dissertation is equivalent to three modules and is submitted at the end of the course. Research sessions and Project/Dissertation workshops are provided.

Teaching methods
Teaching methods include lectures and seminar discussions, computer lab workshops, on-line learning materials and tutorials.

Assessment
Assessment methods include interactive projects, design portfolios, presentations, essays, examinations and reports.

A good honours degree or equivalent. Students with lower qualifications but substantial relevant experience in a related area of employment, such as the design, media and communications industry, are also encouraged to apply. These applicants will be asked to provide a written summary of their work history demonstrating its relationship to the aims of the course.