Marketing

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The Master of Marketing is a specialist, professional course for graduates who have not studied marketing previously. It provides a thorough understanding of the fundamentals of marketing and the application of this knowledge to various areas of marketing practice. The course lets students concentrate on their studies in marketing and build skills in market research and data analysis, as well as in specialised areas such as customer service, online marketing and international marketing.

Distinctive electives are available in sports marketing, arts marketing and public relations. The course has a particular emphasis on online, services and international marketing. Deakin's Master of Marketing gives particular emphasis to services and international marketing.

Career opportunities

Marketing graduates are in demand because of the wide range of industries which have adopted the value-adding approach to customers that modern marketing involves. They are seen as professionals who are adept at the development of relationships between buyers and sellers, and in managing these relationships in such a way that both parties profit by the exchange.

Course rules

The Master of Marketing requires completion of 8 credit points comprising 7 credit points of core units and one elective unit selected from four units.

Graduates of the Graduate Certificate of Marketing will not be granted Credit for Prior Learning upon articulation into this course.

Course structure
Core units

* MLM790 Marketing Law
* MMK733 Strategic Marketing
* MMK737 Online Marketing
* MPK701 Research Design and Analysis
* MPK712 Advertising and Consumer Behaviour
* MPT736/MPK736 International Marketing #
* MPT732/MPK732 Marketing Management #

Elective units

plus 1 credit point from:

* MMK751 Services Marketing
* MPI700 Postgraduate Internship
* MPK711 Strategic Customer Service
* MPM705 Retailing

Students precluded from one or more of the above core units will be required to choose alternative units from:

* ALR700 Public Relations Campaigns
* ALR701 Public Relations Writing and Tactics
* ALR704 Reputation Management: Crisis, Risk and Responsibility
* ALR731 Public Relations Theory and Practice
* ALR782 Public Affairs and Opinion Formation
* MMK792 Arts Marketing
* MMM793 Managing Cultural Projects and Events
* MMS712 Sport Marketing
* MMS715 Sport Promotions and Public Relations
* MMS773 Sport Broadcasting
* MPP701 Research Project 1A
* MPP702 Research Project 1B
* MPP703 Research Project 2 ^
* MPP704 Research Project 4 ~
* or any other MBA Master of Business Administration unit with approval from the Course Team Chair

^2 credit points

~4 credit points

# MPT code denotes study tour version of the unit

Entry requirements - generalDeakin University offers admission to postgraduate courses through a number of Admission categories. In all categories of admission, selection is based primarily on academic merit as indicated by an applicant's previous academic record. The minimum requirements are successful completion of a three-year undergraduate degree, or equivalent, from an approved university or other educational institution or successful completion of other equivalent qualifications gained by examination, or approved professional or industrial experience. International students must also meet the English language requirements. Entry requirements - specificCompletion of a tertiary program equivalent to not less than 4 years of full-time study at a university or other approved educational institution, or completion of a tertiary program equivalent to not less than 3 years of full-time study at a university or other educational institution and 3 years relevant work experience, or for those without a degree. a graduate diploma in a cognate area plus 5 years minimum relevant work experience. Normally applicants will not be granted Credit for Prior Learning towards the 8 credit point masters.IELTS / English language requirementsPlease note that English language requirements exist for entry to this course and you will be required to meet the English language level requirement that is applicable in the year of your commencement of studies.It is the students responsibility to ensure that she/he has the required IELTS score to register with any external accredited courses.Credit for prior learning - generalIf you have completed previous studies which you believe may reduce the number of units you have to complete at Deakin, indicate in the appropriate section on your application that you wish to be considered for credit for prior learning. You will need to provide a certified copy of your previous course details so your credit can be determined. If you are eligible, your offer letter will then contain information about your credit for prior learning. Your credit for prior learning is formally approved prior to your enrolment at Deakin during the Enrolment and Orientation Program. You must bring original documents relating to your previous study so that this approval can occur. You can also refer to the Credit for Prior Learning System which outlines the credit that may be granted towards a Deakin University degree. English Language Requirements IELTS band: 6.5

Scholarships at Deakin University
Deakin University is committed to providing its international students with opportunities to obtain financial support for their study program through a wide range of scholarships and bursaries.

Scholarships are for full-time, on-campus international students at Deakin and are awarded on the basis of academic merit.

Please note that applicants must be eligible for their selected program and be citizens of a country other than Australia and New Zealand. Additional eligibility requirements may apply for selected scholarships.

Available scholarships

* Australian scholarships
* Deakin University International Scholars Program (DUISP)
* ICE WaRM Scholarships - Master of Water Resources Management
* Research scholarships
* Victoria India Doctoral Scholarships
* Deakin University research scholarships for Indian students
* Financial aid for American, Canadian and Indian students
* NEW - MBA (International) Scholarship - India
* NEW - MBA (International) Scholarships - GMAT/GRE
* Other scholarships