Marketing (1 year)

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If you plan to embark on a career as a marketing manager, sales manager or marketing consultant, this programme is ideal. Master-level qualifications in marketing prepare students for managing different strategic business issues. You can study towards one of three Master of Science degrees: Master (60 credits), Continuation Master (75 credits), or Master (120 credits). A Master"s degree in business administration meets international demands.

Employment Market

This programme provides education adapted to different marketing jobs in companies and public agencies. The Master (60 cr) means a total study period of four years (three in undergraduate study plus one at Master level). This has been the standard requirement for economists in Sweden for a long time and is probably needed in a competitive employment sector. If you choose the Continuation Master 75 ECTS cr, you will have attractive qualifications for Swedish employers. The Master (120 cr) is often a requirement for many positions internationally.

Degree

The programme leads to a Master of Science qualification (60/75[82.5] or 120 credits). The degree requirements are specified under the heading "Programme Aims" in the Programme Study Plan.

Further Studies

Graduates are eligible to apply for doctoral programmes in primarily business administration. The discipline in which a doctor"s degree will be awarded depends on the specialisations included in the student"s previous studies. Students also have to meet the specific requirements for doctoral studies in the discipline.

Master (60 cr) students study marketing (30 ECTS cr), methodology (15 ECTS cr) and write a degree thesis (15 ECTS cr). Continuation Master students study marketing 30 ECTS cr), methodology (15 ECTS cr) and write a degree thesis (30 ECTS cr). Master (120 cr) students study marketing (30 ECTS cr), methodology (15 ECTS cr), electives (15 ECTS cr), electives in business administration (15 ECTS cr), mandatory course in business administration (15 ECTS cr) and write a degree thesis (30 ECTS cr).

Professional Contact

Throughout the programme, students have the opportunity to make contact with representatives of the business world as guest lecturers and in other ways. Students usually complete their degree thesis in conjunction with one or several companies or other organisations, for instance.

Course of study

The course of study will be made available here in good time before the start of the programme.

Bachelor"s Degree of at least 180 ECTS credits with a major in Business Administration. Upper secondary level English B or equivalent. Admission to the Continuation Master (CPMF) requires in addition Economics ECTS 30 cr, Statistics 15 ECTS cr, Law 15 ECTS cr, and Upper Secondary Swedish course B or Swedish as a Second Language course B or equivalent.You must have documented your knowledge of English through the TOEFL test (paper-based test: 575 / computer-based test: 213 / Internet-based test: 90) or IELTS (required score 6.5 - no band lower than 5.5) or equivalent. English Language Requirements IELTS band: 6.5 TOEFL paper-based test score : 575 TOEFL iBT® test: 90