Intercultural Business Communication

Advertisement

Intercultural Business Communication deals with the study of communication in cross-cultural business contexts. It plays a key role in international business ventures affected by the global economy and world commerce as it cuts across cultural differences between international business partners and clients.

While mediating and reconstructing cultures and identities, it accommodates the decisive factors determining success in a commercial relationship.

This course will give you a solid understanding of Intercultural Business Communication and a range of cross-cultural business contexts. You will critically examine issues related to cross-cultural business behaviour, cultural dimensions, critical cultural awareness and training for intercultural sensitivity. You will discuss the works of major intercultural researchers and the critiques they have received in order to contribute to a more widening debate of intercultural theory and research.

The course gives you grounding in the global economic environment and the opportunity to specialise in an area of business. You will also study an in-depth introduction to research methodology appropriate to undertake research at this level. This course has an international outlook and attracts students from a wide range of cultural backgrounds.

By the end of this course, you'll have a systematic understanding of Intercultural Business Communication and competing theories of culture and communication. You'll also have the ability to critically and flexibly apply theoretical models to cross-cultural business contexts including those of international marketing, international commerce, advertising and tourism.

What's involved
This course is studied full-time over three trimesters. Below is an indication of the modules you may study:

Trimester 1

Intercultural Business Communication, plus either Global Economic Environment or a European Language; and one module from Marketing Communications, International Conference Management, Managing Heritage Tourism, Business Skills for Event Management, Corporate Strategy.

Trimester 2

Managing Cross-cultural Diversity in Organisations, Advertising as Cultural Discourse and one module from Global Marketing, Case Studies in International Tourism; International Business.

Trimester 3

Research Methods - Dissertation.

The entry requirement for this course is a UK Honours degree at 2:2 or above. We look for applicants to have a background in any discipline in order to be eligible for the programme.We may also consider lesser qualifications if you have sufficient relevant work experience within the industry. If English is not your first language, it is usually required that you sit an English language test in order to gain entry onto our postgraduate programmes. This course requires the standard IELTS 6.0 with no individual component score of less than 5.5 or equivalent. English Language Requirements IELTS band: 6 TOEFL iBT® test: 80 IMPORTANT NOTE: Since April 2014 the ETS tests (including TOEFL and TOEIC) are no longer accepted for Tier 4 visa applications to the United Kingdom. The university might still accept these tests to admit you to the university, but if you require a Tier 4 visa to enter the UK and begin your degree programme, these tests will not be sufficient to obtain your Visa. The IELTS test is most widely accepted by universities and is also accepted for Tier 4 visas to the UK- learn more.

We have a selection of funding opportunities available such as the UK postgraduate tuition fee loan (Scottish & EU) and specific scholarships aimed at student from India and across Africa.