Business Economics with Marketing and European Studies

Business Economics with Marketing and European Studies at the University of Dundee offers students a comprehensive and interdisciplinary education designed to equip them with the essential skills and knowledge required for a successful career in the dynamic world of business and international markets. This programme combines core principles of economics and business strategy with specialised training in marketing techniques and European cultural, political, and economic perspectives. Students will explore how economic theories apply to real-world business decisions, develop their understanding of marketing strategies and consumer behaviour, and gain insights into the social and political complexities of Europe. Throughout the course, students are encouraged to critically analyse business environments, develop innovative solutions, and communicate effectively across diverse cultural contexts. The programme emphasizes practical skills development through case studies, group projects, and internships, preparing graduates to work confidently in multinational companies, consultancy firms, public sector organisations, or to pursue further academic research. The curriculum features modules that cover microeconomics, macroeconomics, international marketing, European integration, political economy, digital business, and research methods. Students also benefit from the university’s strong links with industry and European institutions, providing networking opportunities and exposure to international business practices. The programme promotes an understanding of sustainability, ethical business conduct, and responsible leadership, reflecting contemporary global challenges. Graduates will be well-positioned to navigate the complexities of the European and global markets, making informed decisions and contributing meaningfully to their organisations and society at large. The University of Dundee’s location and international environment enrich the learning experience, fostering a diverse, collaborative community dedicated to academic excellence and professional development.

The Business Economics with Marketing and European Studies undergraduate degree at the University of Dundee offers a comprehensive curriculum designed to prepare students for the dynamic worlds of business, marketing, and European affairs. Throughout this program, students will develop a solid understanding of core economic principles, including microeconomics, macroeconomics, and quantitative analysis, which enable them to analyze and interpret economic data and apply economic theories to real-world situations. The programme emphasizes key marketing concepts such as consumer behavior, marketing strategy, digital marketing, branding, and market research, providing students with practical skills to design and implement effective marketing campaigns in diverse business environments.

In addition to business and marketing modules, the programme incorporates an in-depth exploration of European Studies, allowing students to gain insights into European history, politics, culture, and economic integration. This multidisciplinary approach equips graduates with a broader perspective on the geopolitical and socio-economic factors that influence business in Europe, fostering an understanding of the European Union's institutions, policies, and economic frameworks. The combination of these fields ensures that students are well-prepared for careers that require not only business acumen but also an international outlook and cross-cultural competence.

The programme features a mix of lectures, seminars, workshops, and real-world projects, encouraging active learning and practical application of theoretical knowledge. Students have opportunities for placements and internships, enabling them to gain valuable industry experience and develop professional networks. Throughout the course, emphasis is placed on developing analytical skills, critical thinking, effective communication, and teamwork, which are essential for success in competitive global markets.

The final year often involves a dissertation or major project that integrates learning across economics, marketing, and European studies, allowing students to explore a specific area of interest in depth. Graduates of this programme will be equipped with the knowledge and skills necessary for a range of careers in business consultancy, international marketing, policy analysis, European affairs, and beyond. The programme aims to produce versatile graduates capable of adapting to changing industry demands and contributing positively to the global economic landscape.

Program requirements for Business Economics with Marketing and European Studies at the University of Dundee typically include a combination of academic qualifications, language proficiency, and specific subject prerequisites. Applicants are usually expected to hold at least AAA at A-level or an equivalent qualification such as the Scottish Highers or International Baccalaureate diploma. For international students, proof of proficiency in English is required, generally demonstrated by IELTS scores of at least 6.0 with a minimum of 5.5 in each component, or equivalent evidence of English language ability.

Applicants should have a strong background in relevant subjects, with particular emphasis on mathematics, economics, business studies, or social sciences. The program often requires the submission of personal statements and references, demonstrating motivation and suitability for the combined disciplines. Work experience is not mandatory but may enhance an application.

Students are expected to meet specific course prerequisites, which may include passing core modules in mathematics and introductory economics to ensure readiness for advanced topics. For those without formal qualifications in these areas, the university may offer bridging or foundation courses to prepare them for the program.

The program aims to develop competencies in economic analysis, marketing principles, and European integration topics, so applicants demonstrating an interest or background in these areas are preferred. Additional requirements may include an interview or assessment task, particularly for competitive entry or international applicants.

The university values diverse academic backgrounds and may consider applicants with alternative qualifications or relevant experience on a case-by-case basis. All applicants should be able to demonstrate critical thinking, analytical skills, and the ability to undertake independent research.

Acceptance into the program is contingent upon meeting these academic and language requirements, along with fulfilling any other specific criteria outlined by the admissions office. Once admitted, students are expected to attend introductory sessions and complete a series of core and elective modules designed to build knowledge across economics, marketing strategies, and European political and economic systems.

Want to improve your English level for admission?

Prepare for the program requirements with English Online by the British Council.

• ✔️ Flexible study schedule
• ✔️ Experienced teachers
• ✔️ Certificate upon completion

📘 Recommended for students with an IELTS level of 6.0 or below.

Enroll in the course

The University of Dundee's Business Economics with Marketing and European Studies program offers a comprehensive financial structure designed to support students throughout their academic journey. Tuition fees for this program vary depending on the student's residency status. For international students, the annual tuition fee is approximately £20,700, whereas UK andEU students benefit from a reduced fee of around £9,250 per year. These fees are subject to annual reviews and may increase in subsequent academic years. Additional costs that students should consider include on-campus accommodation, which ranges from £4,000 to £7,000 per year depending on the accommodation type and location. Living expenses such as food, transportation, and personal expenses are estimated at about £7,000 to £10,000 annually. The university provides various financial aid options, including Undergraduate Scholarships, which are awarded based on academic merit and available to both domestic and international students. These scholarships can significantly reduce the financial burden, with awards covering up to full tuition fees. Furthermore, students are encouraged to explore government funding, student loans, and bursary options available through the Higher Education Student Funding Council for England (HEFCE) and other bodies. The university also offers work placement and part-time employment opportunities on or near campus, enabling students to gain practical experience and contribute financially during their studies. Payment plans are available, allowing students to spread the cost of tuition fees over the academic year. The university's financial services department provides detailed guidance on managing expenses and applying for financial assistance, ensuring students are well-informed and supported financially. In summary, studying Business Economics with Marketing and European Studies at Dundee involves initial costs for tuition and living expenses, complemented by scholarship opportunities, financial aid programs, and part-time work options, all aimed at making education accessible and affordable for students from diverse backgrounds.

The Business Economics with Marketing and European Studies programme at the University of Dundee offers a comprehensive education that combines core principles of economics, marketing, and European regional studies. This degree is designed to prepare students for careers in business, marketing, economics, and related fields by equipping them with both theoretical knowledge and practical skills. The programme typically begins with foundational modules in economics, covering microeconomics and macroeconomics, providing students with insight into how markets operate, the role of government policy, and economic analysis techniques. Alongside these, students engage with marketing modules that explore consumer behavior, marketing strategies, digital marketing, and brand management, ensuring they understand how to connect products and services with target audiences effectively.

European Studies components of the programme are aimed at increasing students' understanding of European integration, European political and economic systems, and the cultural diversity within Europe. This part of the curriculum emphasizes regional analysis, EU policy, and international relations, fostering a broader perspective that is essential for roles in multinational companies, European institutions, or organizations operating across borders. The programme is structured to include a mix of lectures, seminars, workshops, and independent study, encouraging analytical thinking, research skills, and effective communication.

Students also have opportunities to undertake practical projects, work placements, or study abroad experiences, which enhance employability and provide real-world insights. The University of Dundee’s strong links with industry and European institutions support students in gaining relevant experience and networking opportunities. Assessment methods vary but typically include essays, exams, presentations, and project reports. The programme aims to develop graduates who are capable of critical analysis, strategic thinking, and adaptable problem-solving in dynamic business environments, with a nuanced understanding of European contexts.

Graduates from the Business Economics with Marketing and European Studies programme are well-prepared for careers in marketing agencies, financial institutions, government agencies, international NGOs, and European institutions. They may also pursue postgraduate study or professional qualifications in business, economics, or international relations. Overall, the programme offers a multidisciplinary approach that combines economic analysis, marketing insight, and regional European expertise to meet the needs of a globalized economy and interconnected world.